Marketing Analytics Specialist

At Webflow, our mission is to bring development superpowers to everyone. As the pioneer of the Website Experience Platform (WXP), we’re redefining how teams Build, Manage, and Optimize for the web — combining visual development, powerful content management systems, AI-driven personalization, seamless hosting, and end-to-end analytics in a single, unified platform. With AI at the core, Webflow helps teams move faster, create more performant digital experiences, and scale without heavy engineering support. From independent designers and creative agencies to global enterprises, hundreds of thousands of organizations use Webflow to turn ideas into reality — and to power what’s possible on the web.

We’re hiring a Marketing Analytics Specialist to reveal how marketing moves the needle. You’ll turn data into insights that shape strategy, drive growth, and measure what truly matters. You’ll help us uncover the stories hiding in our data. You’ll become a go-to expert for website performance, user behavior, and marketing measurement helping our teams make smarter, faster decisions that fuel growth across both self-serve and enterprise.

• Location: Remote-first (United States; BC & ON, Canada)
• Full-time 
• Permanent
• Exempt
• The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
  • United States  (all figures cited below are in USD and pertain to workers in the United States)
    
    • Zone A: $101,500 - $133,000
    • Zone B: $97,000 - $126,500
    • Zone C: $91,000 - $120,000
  • Canada (figures cited below are in CAD and pertain to workers in ON & BC, Canada)
    • 79,500 - 104,500

This role is also eligible to participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals. 

Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.

• Reporting to the Senior Manager, Marketing Analytics. 

As a Marketing Analytics Specialist, you’ll … 

• Own Webflow’s website analytics—bringing clarity to how people discover, engage, and convert through Google Analytics, Amplitude, and other tools.
• Turn complex data into simple, actionable insights that help marketing, growth, and web teams level up performance.
• Manage quick-turn data requests, delivering the right metrics and context to drive confident decisions.
• Build dashboards and reporting that make data easy to explore and fun to use.
• Collaborate with product and data teams to keep our tracking clean, consistent, and scalable.
• Help shape how Webflow measures marketing impact—and tell the story of how our work drives business growth.

In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role.

Requirements:

• BS / BA college degree or 2-4 years of relevant marketing analytics experience
• High comfort level using SFDC and Google Analytics in a professional setting

You’ll thrive as a Marketing Analytics Specialist if you:

• Have hands-on experience with tools like Google Analytics (GA4), Amplitude, Snowflake, Tableau, or similar.
• Love digging into data to find insights that others might miss.
• Can translate numbers into stories that inspire action.
• Balance curiosity with precision—you care about getting the details right but never lose sight of the big picture.
• Enjoy working cross-functionally and making data accessible to everyone, not just analysts.
• Get excited by a fast-moving, collaborative environment where no two days look the same.
• Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact.

• Build lasting customer trust. We build trust by taking action that puts customer trust first.
• Win together. We play to win, and we win as one team. Success at Webflow isn't a solo act.
• Reinvent ourselves. We don't just improve what exists, we imagine what's possible.
• Deliver with speed, quality, and craft. We move fast because the moment demands it, and we do so without lowering the bar.

• Equity ownership (RSUs) in a growing, privately-owned company
• 100% employer-paid healthcare, vision, and dental insurance coverage for full-time employees (working 30+ hours per week) and their dependents. Full-time employees may also be eligible for voluntary insurance options where applicable in the respective country of employment
• 12 weeks of paid parental leave for both birthing and non-birthing caregivers, as well as an additional 6-8 weeks of pregnancy disability leave for birthing parents to be used before child bonding leave (note: where local requirements are more generous, employees receive the greater benefit); full-time employees also have access to family planning care and reimbursement
• Flexible PTO for all locations and sabbatical program
• Access to mental wellness and professional coaching, therapy, and Employee Assistance Program
• Monthly stipends to support work and wellness
• 401k plan or pension schemes (in countries where statutorily required), and other financial wellness benefits, like CPA and financial advisor coverage

Temporary employees may be eligible for paid holiday and time off, statutory leaves of absence, and company-sponsored medical benefits depending on their Fixed Term Contract and their country/state of employment.

At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law. Pursuant to the San Francisco Fair Chance Ordinance, Webflow will consider for employment qualified applicants with arrest and conviction records.

Not ready to apply, but want to be part of the Webflow community? Consider following our story on our Webflow Blog, LinkedIn, X (Twitter), and/or Glassdoor. 

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Upon interview scheduling, instructions for confidential accommodation requests will be administered.

To join Webflow, you'll need a valid right to work authorization depending on the country of employment.

If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports about you, solely for employment purposes.

For information about how Webflow processes your personal information, please review Webflow’s Applicant Privacy Notice.