The Marketing Analytics Lead will provide insights and create dashboards to enhance marketing strategies, influence decisions, and drive business growth.
The Role
We are looking for a data-driven professional to join our Marketing Analytics team. The Marketing Analytics Lead is responsible for driving business growth by providing analytical insights and creating dashboards to improve targeting, segmentation, profitability, and forecasting. The ideal candidate has analytical experience in marketing credit cards through multiple channels, specifically Direct Mail, Digital and Email. This is the perfect opportunity for someone who is seeking to grow in a challenging environment, to work on a fast-paced and exciting team and to develop data driven decisions. This individual will report to the Senior Manager, Analytics & Data Science, have visibility to the senior team and will be a key influencer driving the growth of Marketing at Prosper.
Problems You Will Solve
- Identify and build new marketing strategies and influence key decisions through robust data analysis, modeling and presenting actionable insights
- Create optimal test designs to help quantify the performance of new marketing initiatives
- Support Marketing in determining the cadence and sequence of customer touch points across channels
- Establish dashboards and automated reports with KPIs to support data-driven business decisions
- Present and share analysis and recommendations to stakeholders including marketing and business leads
- Provide technical expertise and oversight, and leverage data and modeling to drive the business
About You
- Bachelor’s Degree in a quantitative (STEM) field with 8+ years of analytics experience, or Master's degree with 6 years of analytics experience
- Experience in financial services or fintech space
- Previous experience in credit card marketing and analytics preferred. Direct Mail experience a plus
- Fluency in SQL and Python; Advanced Excel skills
- Experience with cleaning, engineering and analyzing large datasets
- Experience working with visualization tools such as Looker, Tableau etc. preferred
- Business and technical understanding of hypothesis testing, statistical analysis and design of experiments
- Experience working with Google Cloud Suite - BigQuery, GCS, dbt, AI Platform etc.
- Attention to detail and enhanced focus on accuracy of results
- Effective in presenting complex data analysis, insights and recommendations to leadership
- Comfortable working in a fast-paced environment with quickly changing priorities
- Able to work independently with minimal supervision, manage several simultaneous projects, and proactively deliver key analytical projects
What We Offer
- The opportunity to collaborate with a team of creative, fun, and driven colleagues on products that have an immediate and significant impact on people's lives
- The opportunity to work in a fast-paced environment with experienced industry leaders
- Flexible time off, comprehensive health coverage, competitive salary, paid parental leave
- Wellness benefits including access to mental health resources, virtual HIIT and yoga workouts
- A bevy of other perks including Udemy access, childcare assistance, pet insurance discounts, legal assistance, and additional discounts
#LI-RC1
About Us
Founded in 2005 as the first peer-to-peer marketplace lending platform in the U.S., Prosper was built on a simple idea: connect people who want to borrow money with those who want to invest. Since inception, Prosper has helped more than 2 million people gain access to affordable credit with over $27 billion in loans originated through its platform. Our mission is to help our customers advance their financial well-being through a variety of products including personal loans, credit, home equity lines of credit (HELOC), and our newest product, HELoan. Our diverse culture rewards accountability and cross functional teamwork because we believe this encourages innovative thinking and helps us deliver on our mission.
We’re on a mission to hire the very best, and we are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere. It is important to us that every hire connects with our vision, mission, and core values. Join a leading fintech company that’s democratizing finance for all!
Our Values
Diversity expands opportunities
Collaboration creates better solutions
Curiosity fuels our innovation
Integrity defines all our relationships
Excellence leads to longevity
Simplicity guides our user experience
Accountability at all levels drives results
www.prosper.com
Our Story & Team // Our Blog
Applicants have rights under Federal Employment Laws.
Family & Medical Leave Act (FMLA)
Equal Employment Opportunity (EEO)
Employee Polygraph Protection Act (EPPA)
California applicants: please click here to view our California Consumer Privacy Act (“CCPA”) Notice for Applicants, which describes your rights under the CCPA: https://www.prosper.com/plp/legal/privacy-notice-for-applicants/
At Prosper, we're looking for people with passion, integrity, and a hunger to learn. We encourage you to apply even if your experience doesn't precisely match the job description. Your unique skill set and diverse perspective will stand out and set you apart from other candidates. Prosper thrives with people who think outside of the box and aren't afraid to challenge the status quo. We invite you to join us on our mission to advance financial well-being.
Prosper is committed to an inclusive and diverse workplace. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law, including the San Francisco Fair Chance Ordinance. Prosper will consider for employment qualified applicants who are non-US citizens and will provide green card sponsorship.
Top Skills
Advanced Excel
Ai Platform
BigQuery
Dbt
Gcs
Google Cloud Suite
Looker
Python
SQL
Tableau
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