Marketing Analytics Consultant

Overview:

Responsible for conducting advanced quantitative and statistical analyses of customer information, evaluating customer behavior and the profitability of the customer portfolio to generate actionable insights that support critical business decisions.

Primary Responsibilities:

• Develop and direct a variety of fact-based analyses that aid Management in making decisions relating to the creation or expansion of new or existing services. 
• Develop creative approaches and methodologies to answer critical business questions, evaluate new product and service opportunities, and assess market potential. 
• Provide actionable and insightful recommendations from data mining, segmentation, customer profiling and quantitative analyses with the goals of: identifying acquisition, cross-sell, up-sell, and retention opportunities. 
• Evaluate opportunities to improve customer profitability, targeting efficacy, offer appeal, channel preference, product and service bundling, customer loyalty, etc. 
• Participate in strategic marketing decisions relating to customer needs, preferences, behaviors and segmentation, as well as advertising, direct marketing, and digital marketing efforts. 
• Interpret results of analyses, translate insights into actionable recommendations, present the insights and recommendations to senior management and work closely with business partners to integrate and operationalize the recommendations in the business strategies, plans and tactics. 

Education and Experience Required:

Bachelor's degree (preferably in quantitative field)

3 years relevant experience

Technical proficiency in SQL, SAS, Python or R.

Strong statistical analysis experience

Experience Preferred:

Previous experience in financial services

Marketing Analytics experience

M&T Bank is committed to fair, competitive, and market-informed pay for our employees. The pay range for this position is $82,783.41 - $137,972.36 Annual (USD). The successful candidate’s particular combination of knowledge, skills, and experience will inform their specific compensation. The range listed above corresponds to our national pay range for this role. The specific pay range applicable to you may vary based on your location.

LocationClanton, Alabama, United States of America