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LifeStance Health

Market Research Specialist

Reposted 4 Days Ago
Remote
Hiring Remotely in USA
66K-79K Annually
Junior
Remote
Hiring Remotely in USA
66K-79K Annually
Junior
The Market Research Specialist will analyze data to identify growth opportunities, collaborate with sales teams, refine client profiles, and support pipeline management goals for mental health services.
The summary above was generated by AI

At LifeStance Health, we strive to help individuals, families, and communities with their mental health needs. Everywhere. Every day. It’s a lofty goal; we know. But we make it happen with the best team in mental healthcare.

Thank you for taking the time to explore a career with us. As the fastest growing mental health practice group in the country, now is the perfect time to join our team!

LifeStance Health Values

  • Belonging: We cultivate a space where everyone can show up as their authentic self.

  • Empathy: We seek out diverse perspectives and listen to learn without judgment.

  • Courage: We are all accountable for doing the right thing - even when it's hard - because we know it's worth it.

  • One Team: We realize our full potential when we work together towards our shared purpose.

Benefits
As a full-time employee of LifeStance Health, the following benefits are offered: medical, dental, vision, AD&D, short and long-term disability, and life insurance. Additional benefits include a 401k retirement savings with employer match, paid parental leave, paid time off, holiday pay and an Employee Assistance Program.

ROLE OVERVIEW

We are seeking a highly motivated Market Research Specialist to increase the number of first appointments our health system and industry sales team has with qualified accounts.  In addition to outreach the Market Research Specialist will collect, analyze and interpret data on customers and markets across the U.S., providing actionable insight that impacts pipeline health, lead qualification, territory planning and overall referral growth.  The Market Research Specialist will collaborate with sales executives and national directors of business development to develop the Ideal Client Profile for LifeStance and use primary and secondary data sources to ensure that targeting and outreach efforts focus on the highest-value accounts.   The Market Research Specialist will play a pivotal role in pipeline actualization and will collaborate with sales executives and account managers to build reliable projections that capture true potential of every care partner.  Additionally, the market research specialist will consistently scan the national landscape to identify disruption and opportunity for Lifestance business development strategy. 

COMPENSATION: $66,000 - $79,000/annually in addition to an annual incentive based bonus structure

RESPONSIBILITIES

  • In collaboration with Clinical Liaisons and Market Leadership, secure first appointment for sales executives on qualified accounts.

  • Use data to determine which geographies, segments, or referral channels have the highest growth potential to make sure the right markets are targeted, and the right prospects are prioritized.  

  • Improve pipeline actualization by assuring top of funnel is filled with qualified, data-backed leads that demonstrate incremental growth in referrals.

  • Analyze which market segments or lead sources yield the highest actualization rates and make sure insights flow from Sales Execs to Account Management to Clinician Liaisons.

  • Refine Ideal Client Profile and segmentation to increase close rate, conversion performance, and create targeted sales plans.

  • Monitor industry developments, payer changes and competitor activity to identify risks and opportunities.

  • In collaboration with marketing analytics, improve accuracy of forecasted sales targets by tracking pipeline actualization rates.

  • Ensure Salesforce qualified lead information and market data are accurate and aligned with strategic targeting priorities.

  • Track key metrics such as lead volume, conversion rates, and sales cycle length to flag early warning signs of a slowing or unbalanced pipeline.

  • Analyze historical data to forecast demand and set realistic pipeline targets by segment and/or account.

  • Facilitate with analytics, a scoring model to distinguish “sales qualified” leads to assure efficiency and alignment of entire business development team.

  • Monitor industry developments impacting the healthcare industry and serve as a knowledge expert for sales team and heighten their consultation value with current and potential partners.

  • Build an accountable and responsive sales culture that is rooted in an “expect to win” mindset.

  • In collaboration with analytics, design territories that get the most out of our Business Development resources.

  • Operate with high integrity in compliance with company policies and procedures and laws / regulations

SKILLS & EXPERIENCE

  • Bachelor’s degree in business, marketing or related field

  • 1-3 years of market research experience

  • Strong analytical and critical thinking skills with proficiency in excel and power BI.

  • Experience with CRM and data platforms like Salesforce, Zoom Info, Definitive Healthcare, IQVIA etc.

  • Excellent interpersonal and organizational skills

  • Detail oriented, self-motivated and able to manage multiple projects in a fast-paced environment.

  • Excellent written and verbal communication skills, with the ability to present complex findings clearly.

  • Experience in healthcare market analysis, referral trends, payer landscapes or provider segmentation preferred.

  • Qualified candidates must be legally authorized to be employed in the United States

  • Valid driver's license and acceptable driving record

  • Demonstrates awareness, inclusivity, sensitivity, humility, and experience in working with individuals from diverse ethnic backgrounds, socioeconomic statuses, sexual orientations, gender identities, and other various aspects of culture

  • LifeStance is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status

PHYSICAL REQUIREMENTS

  • The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of the job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

  • While performing the duties of this job, the employee is regularly required to sit, stand, bend, talk and hear. The employee is frequently required to walk. The employee must be able to lift and/or move objects up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and the ability to adjust focus.

LifeStance provides the compensation range and benefits that it in good faith believes it might pay and/or offer for this position. LifeStance reserves the right to ultimately pay more or less than the posted range and offer additional benefits and other compensation, depending on circumstances not related to an applicant’s sex or other status protected by local, state, or federal law.

#LI-Remote

#LI-JK2

LifeStance is an equal opportunity employer. We celebrate diversity and are fully committed to creating an inclusive work environment for all our employees. Learn more about Diversity, Equity and Inclusion at LifeStance.

Top Skills

Definitive Healthcare
Excel
Iqvia
Power BI
Salesforce
Zoom Info

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