Lead Brown-Forman’s on- and off-premise market strategy in Virginia. Manage key customer and distributor relationships, execute brand-building and promotional programs, oversee agencies, conduct business reviews, manage budgets, and drive sales performance. The role requires coaching teams, collaborating across functions, influencing stakeholders, traveling as needed, working nights and weekends, and supporting point-of-purchase execution across the brand portfolio.
CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS:
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Join Brown-Forman as the On and Off Premise Market Manager for the Virgina! Lead and innovate in this exciting market, driving brand success through strategic initiatives, impactful relationships, and flawless execution.
What You Can Expect:
- Leadership: Serve as the primary point of contact with key on and off premise account groups, covering the entire Brown-Forman portfolio of brands.
- Create Impact: Design, develop, and implement key customer focused win-win initiatives that enhance Brown-Forman and customer profitability.
- Build Relationships: Establish and nurture positive customer rapport at all levels across Virgina.
- Drive Success: Conduct business performance reviews with the distributor leadership to achieve state plans.
- Collaborate: Partner with Brown-Forman National Account Teams and Regional Distributor Account Team to ensure flawless execution of Independent and Chain programs.
- Innovate: Work with the Brown-Forman teams to communicate cutting-edge programs and execution plans to distributors and customers.
- Champion Brands: Develop and execute on and off premise brand-building plans in collaboration with distributors in Virgina.
- Win at Point of Purchase: Champion the on and off premise efforts at the point of purchase, ensuring superior distributor execution of brand initiatives.
- Connect: Engage with and influence key external contacts, including distributor partners, retailers, consumers, and agencies.
Planning & Analysis:
- Strategize: Lead on and off premise teams to gather local market feedback for specific brand plans, setting clear objectives and priorities.
- Agility: Coordinate communication of plan adjustments based on market performance and success.
- Manage Budgets: Manage budget responsibilities to drive financial success.
Distributor & Agency Management:
- Activate Programs: Develop and ensure the proper activation of all on and off premise programs.
- Lead Initiatives: Oversee the execution of on and off premise pull programming and all branded initiatives.
- Implement Plans: Execute the Brown-Forman business plan with the on and off premise team, holding them accountable for results.
- Manage Agencies: Oversee third-party promotion agencies for on and off premise, ensuring alignment with Brown-Forman business and brand plans.
- Be the Key Contact: Serve as the primary point of contact with key on and off premise account groups, covering the entire Brown-Forman portfolio of brands.
What Makes You Unique:
- Experience: Minimum of 3 years in the beverage alcohol and/or beverage industry with a proven track record of meeting key metrics and a strong, consistent presence in the market with key accounts and customers.
- Coaching: Strong coaching and sales training skills.
- Partnership Skills: Demonstrated ability to build and maintain effective working relationships with key stakeholders, while actively seeking opportunities to collaborate with leaders across various channels, functions, and geographies.
- Enterprise Mindset: Able to prioritize the overall Brown-Forman business needs above specific territory or team needs.
- Ability to travel and work nights and weekends as required, with a valid state driver’s license and the capability to lift 60 pounds. Systems Proficiency i.e. Google Suite, Microsoft Office, and/or other business operations software.
Pay
The base pay salary will be $87,000 - $93,000 plus a 25% bonus. NOTE: Base salary range depends on a combination of job-related factors to include candidate skills, experience and internal equity.
Who We Are
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
What We Offer
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.#LI
Requisition Type:
EmployeeManagement Level:
ProfessionalGlobal Job Level:
P6Number of Openings Available:
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