Market Development Manager - San Diego, CA

Key Responsibilities

• Lead and Grow the Market Own territory expansion strategy — identifying sub-markets, high-opportunity dealership partners, and long-term growth channels.
• Develop and Coach Talent Hire, mentor, and elevate a team of Dealership Account Managers, building a performance-driven culture rooted in accountability, resilience, and partnership excellence.
• Build and Strengthen Dealer Relationships Serve as a senior relationship builder for key dealership partners, providing consultative support and reinforcing a high-touch, service-first experience.
• Drive Field Production Model best-in-class selling and partnership behavior in the field, while ensuring your team is consistently executing against volume and quality targets.
• Create Market Intelligence Translate field insights into strategy — providing market feedback to senior leadership, helping shape competitive positioning and local playbooks.
• Partner Across the Business Collaborate with underwriting, credit, and internal sales partners to ensure seamless execution and a unified dealership experience.

Qualifications

• 5+ years of experience in automotive lending, F&I, indirect auto, or dealership partnership environments
• 2+ years leading or developing a field sales team (formal or informal leadership accepted)
• Proven track record of expanding territories and growing dealer production
• Strong dealership relationships and credibility within the local market
• Hands-on leadership style — you coach in the field, not from behind a desk
• Customer-focused, organized, and committed to excellence in every interaction.
• Familiarity with CRM tools such as Salesforce or HubSpot.
• Ability to analyze volume trends, identify opportunity gaps, and translate data into action
• Comfortable with a six-day work week and frequent in-person dealership visits
• Valid driver’s license with clean driving history; travel required throughout the region
• Bachelor’s degree in Business, Marketing, Finance, or a related field preferred.
• Bilingual proficiency in Spanish and/or Portuguese is a plus

What Success Looks Like

• A high-performing, accountable field team with strong retention
• Scalable, high-intent dealership partnerships
• Growth in regional market share and contract volume
• A coaching culture rooted in visibility, engagement, and consistency
• Strong alignment between field execution and senior-level strategy


If you’re a growth-minded leader who builds strong teams, owns the market from the front lines, and turns relationships into traction, this role offers the opportunity to make a meaningful impact as we scale.