Ready to be pushed beyond what you think you’re capable of?
At Coinbase, our mission is to increase economic freedom in the world. It’s a massive, ambitious opportunity that demands the best of us, every day, as we build the emerging onchain platform — and with it, the future global financial system.
To achieve our mission, we’re seeking a very specific candidate. We want someone who is passionate about our mission and who believes in the power of crypto and blockchain technology to update the financial system. We want someone who is eager to leave their mark on the world, who relishes the pressure and privilege of working with high caliber colleagues, and who actively seeks feedback to keep leveling up. We want someone who will run towards, not away from, solving the company’s hardest problems.
Our work culture is intense and isn’t for everyone. But if you want to build the future alongside others who excel in their disciplines and expect the same from you, there’s no better place to be.
The Social Media team is looking for a creative and results-driven Social Media Manager to lead Coinbase's online presence across multiple social platforms. We are looking for someone who will be responsible for crafting and executing strategies that engage Coinbase’s global audience, amplify our brand voice, and foster meaningful conversations about crypto, Web3, and financial freedom. This is an opportunity to drive impactful campaigns, build community, and shape the narrative in one of the most exciting industries today.
Ideal candidates can balance the need to move fast while thinking strategically, drive social campaigns forward in any situation, excel in project management and show track record for culturally-relevant campaigns that gain media attention and drive consumer engagement through social media. The right individual will bring a balanced combination of ambition, judgment, creativity, flexibility and critical thinking - all with the passion and enthusiasm for building the Coinbase social brand and advancing crypto’s goal of updating the financial system.
What you’ll be doing:
- Create high-quality, engaging content strategically tailored to social media platforms including X, Instagram, TikTok, LinkedIn and Youtube
- Identify emerging trends in social media content creation, stay ahead of cultural trends in the crypto community, deploy impactful proactive content on Coinbase’s social channels
- Monitor, respond, and engage with our audience in real time, fostering trust and loyalty within the crypto community
- Develop and maintain a content calendar: create posts, obtain approvals, schedule, and monitor performance of social media posts
- Work closely with marketing, comms and other teams to coordinate social media efforts with broader campaigns and ensure consistency
- Measure and report against the performance of social marketing initiatives; share recommendations to optimize social performance
- Handling operational social media tasks, including onboarding vendors, quarterly audits, and new account creations
What we look for in you:
- 8+ years proven experience as a Social Media Manager or similar role, with a strong portfolio showcasing successful campaigns.
- Proficiency in social media management tools (e.g., Sprinkly, Brandw) and analytics platforms (e.g., Google Analytics, Facebook Insights).
- Comfortable writing short-form content for a crypto audience
- *insert executive presence and ability to communicate up
- Powerful storyteller: written, verbal, and visual
- Demonstrated track record of creating social campaigns to steer new audience acquisition and deepen engagement
- Outstanding project management skills
- Ability to come up to speed on technical topics quickly
- Self-starter and ability to be ready to roll-up your sleeves and get things done
- Demonstrated ability to collaborate effectively across multiple team
Nice to haves:
- Experience working on crypto products and strong knowledge of crypto
- Experience writing for executives and spokespeople
Job #: P65114
#LI-Remote
Pay Transparency Notice: Depending on your work location, the target annual salary for this position can range as detailed below. Full time offers from Coinbase also include target bonus + target equity + benefits (including medical, dental, vision and 401(k)).
Pay Range:
$161,500—$190,000 USD
Please be advised that each candidate may submit a maximum of four applications within any 30-day period. We encourage you to carefully evaluate how your skills and interests align with Coinbase's roles before applying.
Commitment to Equal Opportunity
Coinbase is committed to diversity in its workforce and is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law. Coinbase will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable federal, state and local law. For US applicants, you may view the Know Your Rights notice here. Additionally, Coinbase participates in the E-Verify program in certain locations, as required by law.
Coinbase is also committed to providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please contact us at accommodations[at]coinbase.com to let us know the nature of your request and your contact information. For quick access to screen reading technology compatible with this site click here to download a free compatible screen reader (free step by step tutorial can be found here).
Global Data Privacy Notice for Job Candidates and Applicants
Depending on your location, the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) may regulate the way we manage the data of job applicants. Our full notice outlining how data will be processed as part of the application procedure for applicable locations is available here. By submitting your application, you are agreeing to our use and processing of your data as required. For US applicants only, by submitting your application you are agreeing to arbitration of disputes as outlined here.
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