Manager, Social Media Content/Strategy - Spectrum News

The Mgr, Social Media Content & Strategy, News will drive social media strategies to elevate the Spectrum News brand, working cross-functionally to deliver engaging content that fosters brand loyalty. This position requires proven record of writing and approving social copy under pressure as well as creating optimized assets for social platforms. This role will be responsible for managing and executing comprehensive content plans and metrics/optimizations reports, while collaborating across multiple internal teams including on-air talent. The ideal candidate for this role is organized, both creative and strategic, a master wordsmith, and passionate about news/politics as well as building and engaging online communities.

• Actively and consistently supports all efforts to simplify and enhance the customer experience.
• Manage operations for the brand's key social channels, including planning, briefing, and execution of content with a focus on overseeing consistency with brand voice across all of Spectrum News.
• Manage and maintain regular posting schedule of content and editorial pieces across key social media accounts.
• Manage multiple content production projects simultaneously, ensuring deadlines are met and content quality is maintaining the brand's identity.
• Collaborate with marketing teams to align social media with broader campaigns and goals.
• Collaborate with editorial teams on the execution of social franchises and content.
• Coordinate with various departments and help guide on-air talent to maximize opportunities through their social channels.
• Work closely with the department lead on developing and carrying out the plan for each of our networks to increase social engagement and other KPIs in line with Spectrum News' overall strategy.
• Track and report key performance indicators of social content and provide recommendations to improve social media reach and effectiveness.
• Oversee, write, and edit social media copy, ensuring consistency with brand voice and guidelines.
• Edit and approve social posts in real-time for journalistic accuracy, relevance, and tone.
• Actively explore user generated content opportunities to tap into new trends and reach new audiences.
• Stay up to date on social media trends and share insights and best practices with the team.
• Respond to all requests from teammates, clients, and other employees in a respectful, timely, and professional way.
• Lead, assign, train, schedule and oversee the work of others.
• Ability to produce and edit various content elements as needed.
• Perform other duties as assigned.

Required Skills/Abilities and Knowledge

• Proficiency in Photoshop, Illustrator, After Effects and Adobe Creative Suite
• Ability to analyze and interpret data
• Ability to effectively present information to management
• Ability to make decisions and solve problems while working under pressure
• Ability to show judgment and initiative and to accomplish job duties
• Effective creative and innovative skills
• Demonstrated project management and organizational skills
• Ability to delegate
• Ability to adapt to rapidly changing circumstances and solve complex problems while demonstrating a positive attitude and positive approach
• Maintain and grow technical job knowledge
• Knowledge of the latest techniques and procedures used in designs
• Ability to interface with internal company personnel, external customers and vendors
• Must be able to work under daily deadline pressure while demonstrating strong social media management skills
• Must have ability to organize and manage multiple priorities
• Effective interpersonal, verbal and written communication skills; ability to clearly communicate solutions; and able to relate well with diverse populations and age groups

Required Education

• Bachelor's degree in communications, marketing, or related field.

Required Related Work Experience and Number of Years

• Social media in news or sports - 5+
• Management or leadership experience - 2+

MGN504 2025-54650 2025
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A qualified applicant's criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.
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