Manager, SEO and AI Discoverability

ROLE SUMMARY
The Manager, SEO and AI Discoverability will play a critical role in executing Pfizer's organic and generative search strategies across multiple brands and business units. This position is hands-on and detail-oriented, focused on implementing technical and content optimizations that improve visibility in both traditional search engines and emerging AI-powered search experiences. The ideal candidate is a proactive executor with strong technical SEO skills, a data-driven mindset, and a willingness to learn and adapt in a rapidly evolving search landscape.
ROLE RESPONSIBILITIES

• SEO/GEO Execution: Implement on-page, technical, and content optimizations across Pfizer websites to support SEO and GEO strategies developed by senior leadership.

• Technical SEO: Ensure proper site crawlability, accessibility, schema markup, page speed optimization, and adherence to SEO best practices during site updates and migrations.

• Content Optimization: Partner with content teams to optimize existing and new content for search visibility, including keyword integration and AI discoverability enhancements.

• Performance Monitoring: Use analytics tools to track SEO performance, identify issues, and provide actionable recommendations to improve rankings and AI visibility.

• Reporting Support: Assist in preparing performance reports and dashboards, highlighting progress and opportunities.

• Trend Monitoring: Stay informed on search engine algorithm updates, AI-driven search trends, and emerging GEO practices to inform tactical adjustments.

• Cross-Functional Collaboration: Work closely with brand teams, analytics, and paid media to ensure SEO/GEO tactics align with broader marketing objectives.

BASIC QUALIFICATIONS

• Experience: 4+ years of hands-on SEO experience (agency or in-house), with proven success in implementing technical and content optimizations.

• Technical Expertise: Strong understanding of SEO fundamentals, including crawlability, schema markup, page speed, and site architecture.

• Analytical Skills: Ability to interpret data, identify trends, and translate insights into actionable recommendations.

• Tools Proficiency: Familiarity with SEO tools such as Google Search Console, SEMrush, Screaming Frog, BrightEdge, Conductor, and analytics platforms like Adobe Analytics.

• Communication: Strong written and verbal communication skills for collaborating with cross-functional teams.

• AI/GEO Awareness: Interest in emerging AI-driven search experiences

• Project Management: Ability to manage multiple tasks and deadlines with attention to detail.
• Curiosity: Demonstrate an eagerness to learn and stay up to date on the latest trends and changes in the SEO/GEO AI visibility landscape.

Additional Job Information:
Work Location Assignment: NYC- Hybrid
#LI-PFE
The annual base salary for this position ranges from $106,000.00 to $171,500.00. In addition, this position is eligible for participation in Pfizer's Global Performance Plan with a bonus target of 15.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life's moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site - U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
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