Manager, Lifecycle & Retention

We're looking for a sharp, data-driven Manager, Lifecycle & Retention to own and build ShopMy's shopper lifecycle program from the ground up. This role is focused on driving activation, engagement, and long-term retention for ShopMy's growing shopper audience — working closely with Marketing, Product, Engineering, and our VP of Loyalty to build the retention engine that turns first-time buyers into loyal, high-value customers.

You'll own the full lifecycle function end-to-end: strategy, execution, segmentation, testing, and optimization. With 300,000+ shoppers and a loyalty program launching in April 2026, the opportunity to make a measurable impact from day one is real. This is a great opportunity for a hands-on lifecycle marketer who's excited to build something from scratch at a fast-growing creator commerce company.

• Own shopper lifecycle and retention strategy end-to-end — from onboarding and activation through win-back, loyalty, and reactivation
• Build automated flows from scratch: browse/cart abandonment, post-purchase, repeat purchase, VIP, and more across email, push, and in-app channels
• Partner with the product team on lifecycle communications for the shopper loyalty program — designing tier-based messaging across all four card tiers
• Identify and build segments within our shopper database: high-AOV buyers, creator-referred shoppers, discount-seekers, lapsed users, and more
• Establish a rigorous A/B testing framework — define KPIs and report on performance regularly using Amplitude and Looker
• Partner cross-functionally with Product, Engineering, and the Growth team to build custom event triggers and data-driven journeys
• Coordinate brand placement emails and weekly new collection campaigns alongside the broader marketing team

• Owning a function fully — strategy through execution — with the autonomy to build it your way
• Digging into lifecycle data to uncover segment-level insights and act on them quickly
• Building, testing, and iterating in a fast-paced, test-and-learn culture
• The creator economy and what drives discovery-based shopping behavior
• A startup environment where speed, curiosity, and scrappiness are valued

• 5–7 years of hands-on lifecycle, CRM, or retention marketing experience, ideally in D2C, e-commerce, or a consumer marketplace
• Proven experience building automated lifecycle flows end-to-end — not just managing them
• Loyalty program experience: has launched, revamped, or significantly grown a loyalty or VIP program
• Klaviyo proficiency strongly preferred; experience with Braze, Iterable, or Salesforce Marketing Cloud considered
• Rigorous, data-driven mindset — tests everything and builds frameworks, not one-off experiments
• Comfortable operating with ambiguity and moving quickly with limited guidance
• Strong cross-functional communicator — can translate marketing needs into technical requirements for engineering

• Experience in beauty, fashion, or creator-adjacent D2C
• In-app or push notification channel ownership
• Familiarity with Amplitude, Looker, or Snowflake
• Prior loyalty program or co-branded card experience