Manager, Lifecycle Marketing (Acquisition)

We’re Superorganisms with big ideas, big convictions, and a rigorous sense of responsibility. 

We are looking for a Manager of Lifecycle Marketing to join the Lifecycle Marketing Team to support our Lifecycle Marketing acquisition efforts across DTC and retail. This role will span multiple marketing channels to build a holistic physical and digital experience with a focus on email and SMS.

At your core, you are analytical and innovative in your approach to acquiring and maintaining customers. You know that a single email with the right language at the right time can make a big impact. You understand data and storytelling in a way that lets you see the CRM matrix. You think strategically and thoroughly, but you’re able to devise efficient tests to build an MVP. You love testing micro-cohorts, you understand that an experiment is still going to a human, and your approach never turns a member into just a data point. You think systemically, thrive cross-functionally, project manage efficiently, and communicate and report internally with a level of context, sophistication, and analysis that inspires great work. Your passion for LCM inspires you to dive deep into new technologies and you’ve even thought about how to take gestures like texts, screenshots, and digitally native formats and turn them into emails. You get brand to your core, always dancing between data and dilution. Now you are screenshotting this and sending it to your best friend. 

What You’ve Done

• 3+ years of experience building lead-generation and acquisition programs in lifecycle marketing channels—email marketing, lead-generation, and SMS. (Web push is a plus.)
• Experience executing a growth strategy and optimizing performance in a fast-paced, high-growth environment.
• Experience with a subscription-based company, leveraging lifecycle marketing to nurture, upsell, and cross-sell to prospective customers.
• 2+ years of experience driving acquisition lifecycle marketing in a direct-to-consumer role.
• Experience with Iterable preferred.
• Experience leveraging data to devise thoughtful tests and form a thoughtful strategy.

Who You Are

• You have high standards, take ownership of your work, and are invested in the outcome.
• You are analytically driven, curious, scrappy, and determined.
• You have an exceptional ability to develop and validate hypotheses through experimentation.
• You prioritize with ease and are constantly maximizing ROI.
• You problem-solve with a sense of urgency.
• You have excellent communication skills.
• You operate with a customer-first orientation.
• You proactively help others and are a team player.
• Experience working in a direct-to-consumer, subscription-based company is highly preferred.

What You’ll Do

• Support email and SMS acquisition efforts on seed.com and retail. 
• Optimize and scale our cross-sell initiatives in close collaboration with the Senior Manager of Lifecycle Marketing, Acquisition. 
• Work with a cross-functional team to strategize and execute lifecycle marketing initiatives for new products and sales channels.
• Use emerging insights to recommend and execute new initiatives and programs.
• Monitor and report on core KPIs to identify areas for improvement.
• Monitor performance data and trends to inform the team.
• Work to support key business goals (margin, revenue, average order value, etc) through strategic choices made for our email programs.
• Collaborate with Brand, Product, CX, Engineering, and more to optimize processes and bring efficiencies to our Lifecycle Marketing Team.

The estimated annual pay range for this full-time position is $125k-$145k + equity + benefits across all US locations (this position is 100% remote-US). Our pay ranges are guided by discipline, level, and experience required. Within the range, individual pay may vary based on additional factors, including: your specific location, desired skills/ technical competency, relevant experience and advanced education/ training.
Benefits include: Medical, Dental, Vision, Life, AD&D, LTD, Mental Wellness, EAP, Wellness Stipend + 401(k) match.