Manager, Influencer & Creator

Description
Sprout Social is looking for a bold, strategic Manager, Influencer & Creator to drive our global brand presence, product-led social distribution, and influencer and creator marketing programs. This role sits at the intersection of storytelling, community building, and revenue impact—leading initiatives that not only strengthen our brand but also generate measurable business results.

At Sprout Social, we don’t just market products—we set the pace for how breakthrough brands connect with the world. We are social intelligence powering the future of customer connection, and our Marketing team is a driving force behind turning that vision into reality. We put our customers at the heart of our strategy to drive market leadership, generate demand, and increase customer retention—all in close partnership with our Sales and CX teams. We lead with clarity, act with speed, and measure success by the business results we create. Here, you’ll have the freedom to test bold ideas, learn fast, and shape the future—not only for Sprout, but for the global brands we empower. If you’re ready to set the bar higher, own your impact, and accelerate your career, this is where you belong.

Social Strategy & Brand Building

• Lead flagship social-first programs: Build, manage, and scale Sprout’s Influencer + Creator Program and integrated campaign distribution, ensuring measurable pipeline impact and industry leadership.
• Fuel product-led distribution: Partner with Product Marketing to create social-first assets, narratives, and distribution strategies that extend the reach and adoption of Sprout’s products.
• Set the global social strategy for influencer and social content/video: Own the content and engagement approach for influencer and creator programs, as well as social video for Sprout’s brand channels (LinkedIn, Instagram, X/Twitter, YouTube, TikTok, Threads, Reddit, Pinterest, emerging platforms), ensuring alignment with business priorities and cultural moments.
• Develop and maintain Sprout’s international social strategy, tailoring content and activations for key global markets.

Thought Leadership & Industry Voice

• Build Sprout’s voice on culture: Shape social-first content rooted in data, cultural insights, and storytelling that makes Sprout a standout brand across regions, industries, and audiences.
• Experiment with emerging formats: Pilot new content series and test into new platforms, video formats, and AI-driven workflows to keep Sprout at the forefront of social innovation.

Campaigns, Measurement & Cross-Functional Impact

• Elevate reporting & ROI: Develop reporting frameworks that connect social content, campaigns, and influencer programs to business outcomes—including pipeline, CPL, CPM, and revenue influence. Translate insights into clear, executive-ready narratives; content for demand generation; and influencer thought leadership assets for customers and prospects.
• Cross-functional leadership: Partner with Brand Creative, Product Marketing, Field Marketing, and Sales to amplify integrated campaigns, product launches, and corporate moments (e.g., Dreamforce, Art Basel, Sprout Vantage roadshows).
• Mentor and collaborate: Provide guidance to team members, fostering creative excellence, scalable processes, and professional growth.

Minimum Qualifications

• 7+ years of social media experience across B2B or consumer brands, with deep expertise in social strategy, influencer/creator marketing, and social campaign execution.
• 2+ years directly managing teams.
• A proven track record of connecting social to pipeline and revenue impact, with experience building reporting that resonates with executives.
• Exceptional writing, editing, and storytelling skills, with the ability to adapt voice across formats and platforms, and experience using tools such as CapCut, Adobe, and Canva.
• Strong project management skills; able to oversee complex programs, budgets, and vendor/creator relationships simultaneously.
• Lead with AI: Research, experiment with, and implement new technologies and approaches from the rapidly evolving AI toolset—not only to accelerate the work of the social team, but also to transform how the team works and what it delivers to the business.

Preferred Qualifications

• Familiarity with social listening, analytics, and influencer platforms (e.g., Traackr, Tagger, Aspire, or CreatorIQ) to measure ROI and optimize campaigns.
• Demonstrated success building global or multi-market influencer strategies, tailoring content for regional or cultural nuances.
• Background in video-first or emerging content formats (TikTok, YouTube Shorts, live streaming, AI-powered content creation), with a track record of experimentation and innovation.

Within 1 month, you’ll plant your roots by:

• Building relationships across the Brand, Product Marketing, Field Marketing, and Campaigns teams to understand cross-functional priorities and audiences.
• Auditing current social content, campaign performance, and influencer activations to identify quick wins and near-term opportunities.
• Establishing a clear vision for your social focus areas—including product-led distribution, influencer programs, and integrated campaign support.

Within 3 months, you’ll start hitting your stride by:

• Launching integrated campaigns and creator activations that reflect Sprout’s authority, creativity, and market positioning.
• Contributing measurable insights to campaign and product distribution strategies—demonstrating how social fuels adoption, awareness, and engagement.
• Representing the social team cross-functionally and advising stakeholders on best practices and opportunities to amplify impact.

Within 6 months, you’ll be making a clear impact through:

• Driving measurable growth in campaign reach, pipeline influence, and creator program efficiency (CPL, CPM, engagement benchmarks).
• Influencing product marketing and creative distribution plans with social-first recommendations rooted in cultural insight and performance data.
• Becoming a go-to partner for internal teams and external collaborators on how to maximize campaign and creator impact.

Within 12 months, you’ll make this role your own by:

• Establishing scalable frameworks and playbooks for campaign distribution, influencer partnerships, and international content.
• Demonstrating the full-funnel business value of social with reporting frameworks that resonate at the executive level.
• Playing a pivotal role in shaping both Sprout’s reputation and measurable outcomes through bold, innovative social strategy.

Of course what is outlined above is the ideal timeline, but things may shift based on business needs and other projects and tasks could be added at the discretion of your manager. If you’re ready to take the lead in shaping how enterprise brands approach social—this is your moment.

Our Benefits Program

We’re proud to regularly be recognized for our team, product and culture. Our benefits program includes:

• Insurance and benefit options that are built for both individuals and families
• Progressive policies to support work/life balance, like our flexible paid time off and parental leave program 
• High-quality and well-maintained equipment—your computer will never prevent you from doing your best
• Wellness initiatives to ensure both health and mental well-being of our team
• Ongoing education and development opportunities via our Grow@Sprout program and  employee-led diversity, equity and inclusion initiatives.
• Growing corporate social responsibility program that is driven by the involvement and passion of our team members
• Beautiful, convenient and state-of-the-art offices in Chicago’s Loop and downtown Seattle, for those who prefer an office setting

Whenever possible, Sprout wants to provide our team with the flexibility to work in the location that makes the most sense for them. Sprout maintains a remote workforce in many places in the United States. However, we are not set up in all states, so please look at the drop-down box in our application to see whether your state is listed. Few roles require an office setting. If your position requires a physical presence in a Sprout office, it will be evident in the job listing and your offer letter.

Individual base pay is based on various factors, including work location, relevant experience and skills, the responsibility of the role, and job duties/requirements. In the United States, we have two geographic pay zones. For this role, our current base pay ranges for new hires are:

• Zone 1 (New York, California, Washington): Min $117,040, Mid $146,300, Max $175,560 USD annually
• Zone 2 (All other US states): Min $106,400, Mid $133,000, Max $159,600 USD annually

The listed ranges represent the full earning potential in this position. Starting salaries for well-qualified new hires are typically around the midpoint of the range. These ranges were determined by a market-based compensation approach; we used data from trusted third-party compensation sources to set equitable, consistent, and competitive ranges. We also evaluate compensation bi-annually, identify any changes in the market and make adjustments to our ranges and existing employee compensation as needed.

Base pay is only one element of an employee's total compensation at Sprout. Every Sprout team member has an opportunity to receive restricted stock units (RSUs) under Sprout’s equity plan. Employees (and their dependents) are covered by medical, dental, vision, basic life, accidental death, and dismemberment insurance, and Modern Health (a wellness benefit).  Employees are able to enroll in Sprout’s company’s 401k plan, in which Sprout will match 50% of your contributions up to 6% with a maximum contribution. Sprout offers “Flexible Paid Time Off” and ten paid holidays. We have outlined the various components to an employee’s full compensation package here to help you to understand our total rewards package.

Sprout Social is proud to be an Equal Opportunity Employer. We do not discriminate based on identity- race, color, religion, national origin or ancestry, sex (including sexual identity), age, physical or mental disability, pregnancy, veteran or military status, unfavorable discharge from military service, genetic information, sexual orientation, marital status, order of protection status, citizenship status, arrest record or expunged or sealed convictions, or any other legally recognized protected basis under federal, state, or local law. Because Sprout Social is a federal contractor, we affirmatively recruit individuals with a disability and protected veterans. Learn more about our commitment to diversity, equity and inclusion in our latest DEI Report.

If you need a reasonable accommodation for any part of the employment process, please contact us by email at [email protected] and let us know the nature of your request and your contact information. We'll do all we can to ensure you're set up for success during our interview process while upholding your privacy, including requests for accommodation. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.

For more information about our commitment to equal employment opportunity, please click here (1) Equal Opportunity Employment Poster and (2) Sprout Social's Affirmative Action Statement. 

Additionally, Sprout Social participates in the E-Verify program in certain locations, as required by law. 

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