The Field Marketing Manager engages with Sales to align marketing strategies and initiatives, manage campaigns, and foster cross-functional relationships to drive demand.
Description
At CDW, we make it happen, together. Trust, connection, and commitment are at the heart of how we work together to deliver for our customers. It's why we're coworkers, not just employees. Coworkers who genuinely believe in supporting our customers and one another. We collectively forge our path forward with a level of commitment that speaks to who we are and where we're headed. We're proud to share our story and Make Amazing Happen at CDW.
* Job Summary
* We are looking for a seasoned and results-oriented Field Marketing Manager to serve as a conduit between Marketing and Sales, ensuring both teams are aligned on priorities, campaign strategy and customer engagement initiatives to drive demand for CDW solutions and services. In this highly collaborative role, you are responsible for possessing an in-depth understanding of Sales priorities, market and account intelligence to drive impactful Marketing campaigns. You have a knack for building relationships, fostering connection and influencing leaders in a highly matrixed organization. Your customer-centric expertise paired with knowledge of Marketing strategy makes you an essential member of several cross-functional teams.
* What you'll do
* Identify Sales priorities through consistent, real-time, and opportunistic engagements, while driving Marketing awareness and presence
* Inform the strategic planning of Marketing campaigns by identifying campaign targets and aligning messaging with segment priorities and market opportunity
* Work in partnership with Event Strategy to deliver pipeline-generating regional CDW proprietary event experiences to drive local presence in key markets
* Plan and execute account based marketing campaigns to drive accelerated growth within CDW's largest and most complex accounts
* Deliver actionable customer insights to drive Marketing campaign relevancy and seller effectiveness
* Facilitate regular QBRs with Sales leadership to drive alignment, provide deeper insight into Marketing's investment and support of the business, identify handoffs between teams and capture future opportunities to improve overall business partnership efficacy
* Curate, create and align associated seller enablement tools and strategies
* Support the professional development of team members through coaching, feedback, goal setting and performance management
* What we expect of you
* Bachelor's degree and 5 years of Sales and/or B2B Marketing experience or 9+ years of Sales and/or B2B Marketing experience
* One+ year of managerial experience
* Demonstrated ability to develop and deliver high quality marketing programs and strategies to support business needs
* Strong written and verbal communications skills with the ability to effectively engage and influence stakeholders at all levels
* Creative problem-solving abilities and a results-driven mindset, with a passion for driving impact and innovation
* Experience activating campaigns through field events that drive pipeline and local presence
* Proven project management experience and ability to manage multiple priorities effectively
* Experience with CRM systems (e.g., Salesforce) and campaign management tools preferred
* Ability and willingness to travel up to 25% or as needed to CDW locations, meetings, events and/or client sites Pay range: $ 102,000 - $ 154,200 depending on experience and skill set Annual bonus target of 10% subject to terms and conditions of plan Benefits overview: https://cdw.benefit-info.com/ Salary ranges may be subject to geographic differentials
* We make technology work so people can do great things.
* CDW is a leading multi-brand provider of information technology solutions to business, government, education and healthcare customers in the United States, the United Kingdom and Canada. A Fortune 500 company and member of the S&P 500 Index, CDW helps its customers to navigate an increasingly complex IT market and maximize return on their technology investments. Together, we unite. Together, we win. Together, we thrive. CDW is an equal opportunity employer. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by state and local law. CDW is committed to fostering an equitable, transparent, and respectful hiring process for all applicants. During our application process, CDW's goal is to get to know you as an applicant and understand your experience, strengths, skills, and qualifications. While AI can help you present yourself more clearly and effectively, the essence of your application should be authentically yours. To learn more, please review [CDW's AI Applicant Notice](https://www.cdwjobs.com/pages/ai-applicant-notice).
At CDW, we make it happen, together. Trust, connection, and commitment are at the heart of how we work together to deliver for our customers. It's why we're coworkers, not just employees. Coworkers who genuinely believe in supporting our customers and one another. We collectively forge our path forward with a level of commitment that speaks to who we are and where we're headed. We're proud to share our story and Make Amazing Happen at CDW.
* Job Summary
* We are looking for a seasoned and results-oriented Field Marketing Manager to serve as a conduit between Marketing and Sales, ensuring both teams are aligned on priorities, campaign strategy and customer engagement initiatives to drive demand for CDW solutions and services. In this highly collaborative role, you are responsible for possessing an in-depth understanding of Sales priorities, market and account intelligence to drive impactful Marketing campaigns. You have a knack for building relationships, fostering connection and influencing leaders in a highly matrixed organization. Your customer-centric expertise paired with knowledge of Marketing strategy makes you an essential member of several cross-functional teams.
* What you'll do
* Identify Sales priorities through consistent, real-time, and opportunistic engagements, while driving Marketing awareness and presence
* Inform the strategic planning of Marketing campaigns by identifying campaign targets and aligning messaging with segment priorities and market opportunity
* Work in partnership with Event Strategy to deliver pipeline-generating regional CDW proprietary event experiences to drive local presence in key markets
* Plan and execute account based marketing campaigns to drive accelerated growth within CDW's largest and most complex accounts
* Deliver actionable customer insights to drive Marketing campaign relevancy and seller effectiveness
* Facilitate regular QBRs with Sales leadership to drive alignment, provide deeper insight into Marketing's investment and support of the business, identify handoffs between teams and capture future opportunities to improve overall business partnership efficacy
* Curate, create and align associated seller enablement tools and strategies
* Support the professional development of team members through coaching, feedback, goal setting and performance management
* What we expect of you
* Bachelor's degree and 5 years of Sales and/or B2B Marketing experience or 9+ years of Sales and/or B2B Marketing experience
* One+ year of managerial experience
* Demonstrated ability to develop and deliver high quality marketing programs and strategies to support business needs
* Strong written and verbal communications skills with the ability to effectively engage and influence stakeholders at all levels
* Creative problem-solving abilities and a results-driven mindset, with a passion for driving impact and innovation
* Experience activating campaigns through field events that drive pipeline and local presence
* Proven project management experience and ability to manage multiple priorities effectively
* Experience with CRM systems (e.g., Salesforce) and campaign management tools preferred
* Ability and willingness to travel up to 25% or as needed to CDW locations, meetings, events and/or client sites Pay range: $ 102,000 - $ 154,200 depending on experience and skill set Annual bonus target of 10% subject to terms and conditions of plan Benefits overview: https://cdw.benefit-info.com/ Salary ranges may be subject to geographic differentials
* We make technology work so people can do great things.
* CDW is a leading multi-brand provider of information technology solutions to business, government, education and healthcare customers in the United States, the United Kingdom and Canada. A Fortune 500 company and member of the S&P 500 Index, CDW helps its customers to navigate an increasingly complex IT market and maximize return on their technology investments. Together, we unite. Together, we win. Together, we thrive. CDW is an equal opportunity employer. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by state and local law. CDW is committed to fostering an equitable, transparent, and respectful hiring process for all applicants. During our application process, CDW's goal is to get to know you as an applicant and understand your experience, strengths, skills, and qualifications. While AI can help you present yourself more clearly and effectively, the essence of your application should be authentically yours. To learn more, please review [CDW's AI Applicant Notice](https://www.cdwjobs.com/pages/ai-applicant-notice).
Top Skills
Campaign Management Tools
Crm Systems
Salesforce
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