Manager of Digital Marketing Analytics

Ameriprise Financial has a great new leadership opportunity for a Manager of Digital Marketing Analytics to join our team! You will play a key role within EDAI (Enterprise Data, Analytics, & Insights) to drive tangible business results by providing actionable insights and recommendations through the analysis of digital marketing initiatives. This role will support several business units. You will collaborate closely with your leader and product owner leaders on strategic initiatives, prioritization, and resourcing needs.

Key Responsibilities

• Analytical Support: Provide end to end analytical support to an enterprise business line(s) utilizing EDAIs Core competencies – analytic capabilities, big data, measurement, and decision analysis.

  Adopt to operate in a fast-paced and rapidly changing environment and handle multiple competing project priorities. Apply Ameriprise data systems knowledge to support decision and strategy problems in key business areas, demonstrating strong technical and problem-solving skills.

• Business Partner Engagement: Build new or maintain existing business partner engagement: Understand business objectives/priorities and build data solutions and analytics capabilities to drive value/impact.

  Identify opportunities for deep-dive analyses that drive tangible business results independently. Present the data in a clear and compelling way to communicate insights, tell a story, and influence strategy.

• Business Requirements Management: Collaborate with external and/or internal business partners to finalize the business scope, create business requirements, translate business requirements into technical requirements, execute or facilitate execution against those requirements, perform all required quality control processes to ensure highest quality. May directly lead projects.

• Data Expert: Function as a data expert and steward for an assigned enterprise business line(s) to design and construct effective solutions to business problems.

  Analytics Tool Expert: Function as an expert and steward of one or more analytic tools.  Be a subject matter expert for those tools and create a strategy for maximizing their benefits and effectiveness.

• Operational Excellence: Identify opportunities for operational excellence with cross-functional teams that are a part of our agile team. Some examples include analytics automation, implementation of agile methodologies, integration of Artificial Intelligence capabilities, standardization of data rules, enhancing QA process, identifying opportunities to improve speed to market, self-service enablement for the business, etc.

Required Qualifications

• Strong project management skills demonstrated through driving results and managing people at various levels without direct reporting. 
• Ability to collaborate and build new business partner relationships.
• Knowledge of measurement methodologies, experimental design, data/sampling problems, cost-benefit, modeling, forecasting, key business metrics.
• Strong analytical problem solving skills.
• Competence in using analytic and reporting tools (e.g. SAS, R, Python, Enterprise Guide, MS Office, etc.). 
• Proven flexibility and adaptability in a fast-paced and rapidly changing environment. 
• Bachelor's degree or equivalent (4 years)
• 5+ years of experience in marketing or digital analytics

Preferred Qualifications

• 5+ years of experience in marketing or digital analytics
• Expert in 2 or more analytics and reporting tools (e.g. Adobe Customer Journey Analytics, Alteryx/DataIku, PowerBI/Tableau, etc.).

About Our Company
We’re a diversified financial services leader with more than $1.5 trillion in assets under management, administration and advisement as of 2024. With our team of more than 20,000 people in 20 countries, we advise, manage and protect assets and income of more than 3.5 million individual, small business and institutional clients. We are a longstanding leader in financial planning and advice, a global asset manager and an insurer. Our unwavering focus on our clients and strong financial foundation connects each of our unique businesses - Ameriprise Financial, Columbia Threadneedle Investments and RiverSource Insurance and Annuities. Here, we foster meaningful careers, invest in the future, and make a difference for clients, institutions and communities around the world.

The estimated base salary for this role is $98,100 - $132,400 / year. We have a pay-for-performance compensation philosophy. Your initial total compensation may vary based on job-related knowledge, skills, experience, and geographical work location. In addition, most of our roles are eligible for variable pay in the form of bonus, commissions, and/or long-term incentives depending on the role. We also have a competitive and comprehensive benefits program that supports all aspects of your health and well-being, including but not limited to vacation time, sick time, 401(k), and health, dental and life insurances.Full timeExemptDataMARKT Marketing