As a Manager of BDR, you'll lead the strategy for reactivating accounts and driving revenue, manage a global team of BDRs, and create frameworks for growth, while ensuring collaboration across marketing and sales.
About Us
HighLevel is an AI powered, all-in-one white-label sales & marketing platform that empowers agencies, entrepreneurs, and businesses to elevate their digital presence and drive growth. We are proud to support a global and growing community of over 2 million businesses, comprised of agencies, consultants, and businesses of all sizes and industries. HighLevel empowers users with all the tools needed to capture, nurture, and close new leads into repeat customers. As of mid 2025, HighLevel processes over 4 billion API hits and handles more than 2.5 billion message events every day. Our platform manages over 470 terabytes of data distributed across five databases, operates with a network of over 250 microservices, and supports over 1 million hostnames.
Our People
With over 1,500 team members across 15+ countries, we operate in a global, remote-first environment. We are building more than software; we are building a global community rooted in creativity, collaboration, and impact. We take pride in cultivating a culture where innovation thrives, ideas are celebrated, and people come first, no matter where they call home.
Our Impact
As of mid 2025, our platform powers over 1.5 billion messages, helps generate over 200 million leads, and facilitates over 20 million conversations for the more than 2 million businesses we serve each month. Behind those numbers are real people growing their companies, connecting with customers, and making their mark - and we get to help make that happen.
Learn more about us on our YouTube Channel or Blog Posts
Who You Are:
HighLevel is scaling fast, and the Manager BDR team is central to fueling growth. As the Manager, you’ll design and lead the global strategy for reactivating dormant accounts, capturing greenfield opportunities, and turning marketing momentum into revenue impact.This is a leadership role within the Customer Care organization: You’ll build a team of high performing BDRs while creating a repeatable motion that combines prospecting, marketing integration, and customer intelligence. You’ll be accountable for team results, coaching future leaders, and creating the frameworks that power predictable growth for HighLevel.
What You'll Be Doing:
- Strategy & Ownership
- Define and own the BDR strategy, ensuring alignment with Customer Care, Marketing, and Sales.
- Translate company growth goals into clear motions for dormant reactivation, greenfield expansion, and event-driven demand generation.
- Team Leadership
- Lead and scale a high-performing global team of BDRs.
- Set clear KPIs, coach on execution, and develop future leaders.
- Establish a performance-driven culture with accountability and growth opportunities.
- Cross-Functional Leadership
- Partner with Marketing to design campaign/event follow-up that maximizes ROI.
- Create Customer Intelligence to operationalize insights into targeted outreach.
- Work with RevOps to define reporting frameworks, funnel measurement, and attribution rules.
- Operational Excellence
- Build scalable playbooks, cadences, and workflows for prospecting and reactivation.
- Establish feedback loops to continually optimize customer targeting and messaging.
- Drive experimentation and testing to increase conversion rates across motions.
- Business Impact
- Deliver measurable contribution to trial creation, demos booked, and pipeline growth & holding the team accountable for results.
- Provide executive-level reporting on performance, insights, and recommendations.
- Serve as a thought leader in Customer Care, shaping how HighLevel re-captures and expands revenue.
What You'll Bring:
- To perform this job successfully, an individual must be able to
- A repeatable and scalable BDR motion embedded into HighLevel’s GTM engine.
- Consistent overachievement on trial/demo generation and pipeline contribution targets.
- Recognized cross-functional partner, influencing Marketing and Sales strategies.
- Strong talent pipeline within the Revenue Org, with BDRs developing into future revenue quota caring.
- Experience/Education/Certifications Required:
- 7+ years of SaaS experience in Inside Sales, Demand Generation, or Customer Growth.
- 3+ years of people management experience, leading teams of SDRs/BDRs or similar functions.
- Proven track record of building scalable revenue-generating motions.
- Strong cross-functional leadership and ability to influence senior stakeholders.
- Data-driven operator with experience in pipeline attribution, funnel optimization, and performance reporting.
- Exceptional communication and executive presence.
Equal Employment Opportunity Information
The company is an Equal Opportunity Employer. As an employer subject to affirmative action regulations, we invite you to voluntarily provide the following demographic information. This information is used solely for compliance with government recordkeeping, reporting, and other legal requirements. Providing this information is voluntary and refusal to do so will not affect your application status. This data will be kept separate from your application and will not be used in the hiring decision.
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