Local SEO Specialist

The Local SEO Specialist will have experience with Local SEO, a passion for establishing strong relationships with their clients, a natural curiosity for website optimization, the ability to partner with content marketing to drive hyper-local content growth, and a knack for being proactive in pursuing growth opportunities for their book of business. At Rankings.io, we are committed to providing end-to-end SEM services, including content creation, technical optimization, and keyword strategy for law firms looking for aggressive growth across multiple digital platforms. 

Responsibilities

• Work with an established service client managing their local listings and demonstrating an advanced understanding of Local SEO.
• Communicate regularly with clients to discuss goals and deliver results
• Create local strategies with the client using their Google Business Profile API to maintain accurate location data
• Collaborate with the client’s established data aggregator vendors and partners to boost inbound citation growth
• Utilize business acumen to work closely with client teams to identify and fully understand business needs, campaign performance objectives, and opportunities to grow the relationship and client investments
• Assemble reports to develop and present recommendations for clients and rank software to gauge progress and inform the client of the value being provided 
• Partner with SEO teams and account management to identify geographic keywords to attract local customers and ensure the development of high-quality, optimized local content for the website
• Identifying critical client/account issues and escalating them to appropriate executives in a timely manner
• Keep up with the SEO (national and local) and AI industry through blogs, publishers, competitive research, etc. and regularly sharing thought leadership 
• Expected to retain existing business, while pursuing profitable growth opportunities for assigned client account, both in SEO investments and cross-channel upsells

• 1-2+ years experience doing SEO work for clients within an agency environment
• 2+ years of experience in local SEO or local SEO listings management for enterprise brand(s)
• 2 years client facing experience
• Desire to lead local strategy for large-growth SEO client
• Strong knowledge of Local SEO best practices, Google My Business, GBP API and experience managing and optimizing local listings
• Familiarity with Local SEO principles for landing pages, reviews, ratings, and citations management
• Experience with keyword research/data mining tools and competitive analysis (Semrush, Ahrefs, etc)
• Google Apps (Docs, Sheets, Slides) and Internet proficiency are required
• Experience working directly on websites (general knowledge of CMS such as WordPress, Shopify, or Magento is a plus)

• Starting Salary from $60k, Pay commensurate with Experience
• Unlimited PTO
• 100% Employer Paid Health Insurance
• $100 Wellness Reimbursement Program
• SIMPLE IRA with 3% match
• $700 Quarterly Training Stipend for Professional Development