Lifecycle Marketing Manager

Job Summary:

We’re looking for a Lifecycle Marketing Manager to lead our consumer retention and engagement programs across the full customer lifecycle. This role goes beyond managing emails—it’s about building a product-integrated lifecycle engine that drives real behavioral change: more usage, more upgrades, and higher retention.

You’ll work closely with Product, Engineering, and Data teams to create high-impact lifecycle touchpoints, tackle churn with precision, and ensure that our messaging not only reaches the inbox—but drives action.

This is a strategic, hands-on role for someone who thrives at the intersection of marketing and product. 

Job Responsibilities:

• Own lifecycle strategy and execution from onboarding through retention, expansion, and winback across channels like email, in-app, push, and SMS.
• Partner closely with Product and Engineering to define and implement user-level triggers, event tracking, and product experiments tied to lifecycle outcomes.
• Deeply understand the customer journey to identify friction points, design solutions, and communicate value throughout the member experience.
• Improve email deliverability and performance, ensuring campaigns follow best practices, maintain sender reputation, and meet compliance standards.
• Develop advanced segmentation and personalization strategies to ensure the right message reaches the right user at the right time.
• Design upsell and expansion programs for converting users to annual plans, multi-seat subscriptions, and higher-value tiers.
• Run rigorous experimentation and reporting, using A/B testing and lift analysis to optimize conversion, engagement, and retention.
• Collaborate with Customer Support and CX to proactively address pain points and reduce ticket volume through smart lifecycle interventions.
• Report on lifecycle KPIs and build dashboards to track performance over time.

Job Requirements:

Minimum of 6+ years of experience in lifecycle marketing, retention, or product-led growth roles—preferably in consumer SaaS or subscription businesses.
Strong track record of working cross-functionally with Product and Engineering to build personalized, product-integrated marketing.
Deep knowledge of email deliverability best practices, authentication protocols (SPF, DKIM, DMARC), and compliance (CAN-SPAM, GDPR).
Experience managing customer journeys in tools like Braze, Iterable, Customer.io, or similar.
Data-savvy with strong command of segmentation, cohort analysis, experimentation, and SQL (or a willingness to get scrappy).
Exceptional communicator and project manager with a bias for action.
Passion for online privacy, consumer protection, and making the web safer for everyone.
This role may require occasional domestic and international travel. All standard travel expenses will be covered in accordance with the company's travel reimbursement policy.

What We Offer:

Benefits and eligibility may vary based on role, location, employment status, and other factors. 

Comprehensive health benefits - Medical, Vision, Dental 

401k retirement plan

Paid Parental Leave

20 days of Paid Time Off

11 Company-Paid Holidays

Birthday Off

Work From Home Stipend

Cell Phone Reimbursement

Fitness Membership Reimbursement

Child Care Reimbursement

DeleteMe Gold Membership

Discounted DM Plans for Friends and Family