Lifecycle Marketing Manager

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What We'll Bring:

At TransUnion, we strive to build an environment where our associates are in the driver’s seat of their professional development, while having access to help along the way. We encourage everyone to pursue passions and take ownership of their careers. With the support of colleagues and mentors, our associates are given the tools needed to get where they want to go. Regardless of job titles, our associates have the opportunity to learn new things and be a leader every day.
Come be a part of our team – you’ll work with great people, pioneering products and cutting-edge technology.
The Lifecycle Marketing Manager who will be responsible for all email marketing messaging and strategy. This includes promotional, transactional, and lifecycle campaigns delivered through email marketing, push notifications, and SMS campaigns. This position will focus primarily on the Direct-to-Consumer business. This role will generate revenue not only through Credit Monitoring subscriptions but also through 3rd party advertisers.

What You'll Bring:

• Bachelor’s degree in marketing, business or related field
• 7+ years of experience in CRM, digital customer experience, product-led growth, eCommerce, and digital strategy
• 3+ years people management experience
• Proven ability to design and deliver seamless, intuitive customer journeys that drive measurable business impact
• Skilled communicator with strong cross-functional influence
• Demonstrated ownership mindset: adept at proactively identifying opportunities and executing end-to-end with autonomy
• Experienced in collaborating with Product, Legal, Compliance, and Analytics teams

We’re also looking for the preferred skills below. Whether you are proficient or could use some brushing up, we’re happy to support your development in:

• Preferred: background in Freemium models and proficiency with Braze and Superset

Impact You'll Make:

• Own acquisition, upsell, offer, and retention targets.
• Lead full-funnel lifecycle marketing across the customer journey—from nurture to retention, upsell, and reactivation—to maximize engagement and long-term value.
• Design and optimize cross-channel programs across email, SMS, and push, ensuring scalable, automated customer engagement.
• Develop segmentation and personalization strategies to drive conversion, engagement, and sustained growth.
• Implement rigorous testing frameworks, including A/B and growth experiments, to improve conversion at every stage.
• Manage and mentor a team of three, fostering innovation, accountability, and continuous learning; set clear goals, metrics, and scalable processes.
• Collaborate with Marketing Channel Managers, Product Marketing, Business Development, and Product to deliver cohesive customer experiences aligned with company objectives.

TransUnion complies with all applicable immigration laws and regulations. The Company does not presently provide employer support or sponsorship for an immigration-related employment benefit for this position. Applicants must be authorized to work in the United States on a full-time basis without the need for employer support or sponsorship now or in the future.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law, including the Los Angeles County Fair Chance Ordinance for Employers, the San Francisco Fair Chance Ordinance, Fair Chance Initiative for Hiring Ordinance, and the California Fair Chance Act.

Adherence to Company policies, sound judgment and trustworthiness, working safely, communicating respectfully, and safeguarding business operations, confidential and proprietary information, and the Company’s reputation are also essential expectations of this position.

This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week.

Benefits:

TransUnion provides flexible benefits including flexible time off for exempt associates, paid time off for non-exempt associates, up to 12 paid holidays per year, health benefits (including medical, dental, and vision plan options and health spending accounts), mental health support, disability benefits, up to 12 weeks of paid parental leave, adoption assistance, fertility planning coverage, legal benefits, long-term care insurance, commuter benefits, tuition reimbursement, charity gift matching, employee stock purchase plan, 401(k) retirement savings with employer match, and access to TransUnion’s Employee Resource Groups. Spousal, domestic partner, and other eligible dependent coverage is available on select health and welfare plans.

We are committed to being a place where diversity is not only present, it is embraced. As an equal opportunity employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, veteran status, genetic information, marital status, citizenship status, sexual orientation, gender identity or any other characteristic protected by law. Additionally, in accordance with Section 503 of the Rehabilitation Act of 1973 and the Vietnam Era Veterans’ Readjustment Assistance Act of 1974, TransUnion takes affirmative action to employ and advance in employment qualified individuals with a disability and protected veterans in all levels of employment and develops annual affirmative action plans. Components of TransUnion’s Affirmative Action Program for individuals with disabilities and protected veterans are available for review to any associate or applicant for employment upon request by contacting [email protected].

Pay Scale Information :

The U.S. base salary range for this position is $90,000.00 - $135,000.00 annually. *The salary range for this position reflects a reasonable estimate of the range of compensation for this job. At TransUnion, actual compensation is based on careful consideration of additional factors such as (but not limited to) an individual’s education, training, work experience, job-related skill set, location, and industry knowledge, as well as the scope and responsibilities of the position and market considerations.

Regular, fulltime non-sales positions may be eligible to participate in TransUnion’s annual bonus plan. Certain positions may be also eligible for long-term incentives and other payments based on applicable company guidance and plan documents.

 

TransUnion's Internal Job Title:

Manager I ,CRM Marketing

Company:

TrueLink