Lifecycle Marketing Manager

Solace is a healthcare advocacy marketplace that connects patients and families to experts who help them understand and take charge of their personal health

As a Lifecycle Marketing Manager at Solace, you’ll be responsible for shaping how we communicate with patients throughout their journey — from initial awareness to long-term engagement and retention. You’ll collaborate closely with cross-functional teams to refine our lifecycle programs, test, and scale operational excellence across channels (email, SMS, and beyond). This is a hands-on role for a strategic thinker and meticulous executor who thrives on ownership and iteration in a fast-moving environment.

Healthcare in the U.S. is fundamentally broken. The system is so complex that 88% of U.S. adults do not have the health literacy necessary to navigate it without help. Solace cuts through the red tape of healthcare by pairing patients with expert advocates and giving them the tools to make better decisions—and get better outcomes.

We're a Series B startup, founded in 2022 and backed by Inspired Capital, Craft Ventures, Torch Capital, Menlo Ventures, and Signalfire. Our fully remote U.S. team is lean, mission-driven, and growing quickly. Solace isn't a place to coast.

We're here to redefine healthcare—and that demands urgency, precision, and heart. If you're looking to stretch yourself, sharpen your edge, and do the best work of your life alongside a team that cares deeply, you're in the right place. We’re intense, and we like it that way.

• Own and optimize the end-to-end patient lifecycle across acquisition, onboarding, engagement, and retention.

• Design, launch, and analyze multi-channel lifecycle programs that drive measurable improvements in activation, conversion, and patient satisfaction.

• Develop experimentation frameworks—from hypothesis creation to measurement—and partner with Analytics to surface insights that fuel iteration and innovation.

• Collaborate cross-functionally with Product, Data, and Operations to ensure alignment, consistency, and scalability of all lifecycle efforts.

• Implement and maintain complex automation workflows in Customer.io, leveraging segmentation, conditional logic, and personalization to deliver tailored experiences.

• Ensure quality and compliance through rigorous QA across communications, safeguarding accuracy, brand alignment, and regulatory adherence.

• Translate insights into strategy, using performance data to continuously refine targeting, creative, and cadence for optimal outcomes.

A high-performing lifecycle ecosystem that runs with precision, agility, and measurable impact — delivering the right message, to the right person, at the right time, every time.

• A strategic operator who can think holistically about the patient journey while staying detail-obsessed in execution.

• A data-informed marketer who loves using experimentation and analytics to improve every touchpoint.

• A builder and optimizer who can bring structure and process to fast-evolving environments.

• A collaborative partner who thrives on cross-functional work and constructive feedback.

• Excited to contribute hands-on in a high-growth, mission-driven startup.

This is an individual contributor role reporting directly to the Head of Lifecycle Marketing.

• 7+ years of experience in lifecycle, CRM, or retention marketing — ideally in a consumer-facing environment.

• Proven track record of owning and scaling multi-channel lifecycle programs that deliver measurable business results.

• Deep familiarity with CRM platforms (Customer.io, Braze, Iterable, or similar) and dynamic personalization strategies using Liquid or conditional logic.

• Strong understanding of A/B testing, experimentation design, and data-driven decision-making.

• Experience collaborating with cross-functional partners (e.g., product, design, analytics, operations) to deliver seamless, customer-centric campaigns.

• Proficiency in data interpretation, reporting, and optimization; comfortable using dashboards or pulling reports to drive insights.

• Exceptional organization and attention to detail, with the ability to manage multiple priorities simultaneously.

• A bias for action — you move fast, make sound decisions, and thrive under tight timelines.

• Bonus: experience in healthcare, fintech, or other regulated industries.

Applicants must be based in the United States.

Up for the Challenge?

We look forward to meeting you.

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