The Lifecycle Marketing Manager will optimize customer journeys, execute marketing programs to improve engagement, and analyze performance metrics for continuous improvement.
Marketing at TRACTIAN
TRACTIAN’s Marketing team integrates Growth, Branding, and Product Marketing to craft a seamless, end-to-end experience for our technical audience. In close collaboration with Sales, Product, and Customer Success, we ensure that our messaging and visuals reinforce every stage of the customer journey—from initial awareness to deep engagement and lasting value. Committed to excellence, we create clear, compelling, and visually striking materials that showcase TRACTIAN’s technical expertise and transformative solutions.
What you'll do
We are looking for a data-driven and strategic Lifecycle Marketing Manager to lead our customer journey optimization efforts. You will be responsible for building and executing marketing programs that increase product adoption, deepen engagement, reduce churn, and maximize customer lifetime value. This role will own the end-to-end lifecycle across all customer touchpoints—from onboarding and activation to expansion and retention—leveraging CRM tools, personalized automation, and analytics to deliver exceptional experiences.
Responsibilities:
- Strategy & Planning
- Design, implement, and continuously optimize lifecycle programs for leads, free trials, paying customers, and enterprise accounts.
- Define key success metrics (activation rate, churn, NPS, usage, expansion rate, etc.) and develop campaigns to drive improvements.
- Build lifecycle maps and customer journey flows in collaboration with product, sales, and customer success teams.
- Campaign Execution
- Own and manage automated email, push, and in-app message workflows across all stages of the funnel.
- Create segmentation strategies to deliver relevant, contextual, and timely communications.
- Launch product education campaigns to drive feature adoption and usage milestones.
- Partner with content, product marketing, and design to develop compelling assets and copy.
- Analytics & Optimization
- Monitor lifecycle KPIs using tools like HubSpot, Intercom, and internal dashboards.
- Conduct A/B testing and performance analysis to continuously iterate and improve campaign effectiveness.
- Share regular reports and insights with stakeholders across GTM teams.
- Cross-functional Collaboration
- Work closely with Customer Success to understand user needs, pain points, and milestones.
- Partner with Product to align lifecycle messaging with roadmap launches and feature engagement.
- Collaborate with Sales to surface expansion and upsell opportunities.
Requirements:
- 3–6 years of experience in lifecycle, CRM, or retention marketing, ideally in a B2B SaaS or industrial tech company.
- Strong knowledge of marketing automation platforms (e.g., HubSpot, Iterable, Braze, Intercom).
- Analytical mindset with experience tracking cohort behavior, funnel metrics, and campaign performance.
- Comfort with cross-functional work and iterative experimentation.
- Bonus: familiarity with industrial, manufacturing, or IoT/asset monitoring domains.
Compensation
Competitive Salary
Premium Medical, Dental, and Vision Coverage
Paid Time Off (PTO): 15 Days
401(k) Retirement Plan
Language Learning Opportunities - Take advantage of optional, fully funded Portuguese or Spanish courses to enhance your skills and global reach.
Gympass Membership - Access a wide range of gyms and training programs.
Sports Incentive - Receive a monthly bonus when you regularly participate in physical activities.
Long-Term Benefit - After four years of service, earn a fully funded trip anywhere in the world.
Top Skills
Braze
Hubspot
Intercom
Iterable
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