Lifecycle Marketing Manager

ABOUT UNCHAINED

Unchained offers a suite of bitcoin financial services built on top of a unique collaborative custody model. These include: buying and selling bitcoin directly to and from cold storage, bitcoin retirement accounts, bitcoin-backed loans, concierge services to educate clients on best security practices, and cold storage solutions for institutions and other businesses.

POSITION OVERVIEW

Unchained is seeking a Lifecycle Marketing Manager to lead the strategy and execution of designing, executing, and optimizing customer journeys that support Unchained’s mission of empowering bitcoin holders through self-custody and long-term financial services.

This role centers on email and social strategy, with a strong emphasis on segmentation, automation, and personalized messaging across the user lifecycle. From first impressions on social media to product onboarding and long-term engagement, this role connects the dots across platforms and touchpoints to guide prospects through the funnel.

We’re looking for someone who blends creative messaging with data-driven rigor to turn interest into action—and customers into advocates.

WHAT YOU'LL DO

• Develop and optimize lifecycle marketing strategies that guide prospects from first impression to long-term engagement, with a focus on email, CRM, and content touchpoints.
• Own and evolve email marketing programs, creating targeted, sequenced campaigns that nurture leads, accelerate onboarding, and increase customer lifetime value.
• Leverage content as a key tool for lifecycle success—collaborating on or writing educational, product-focused, and value-driven assets that deepen trust and engagement at every stage of the customer journey.
• Analyze performance across email, social media, and CRM initiatives, using data to refine segmentation, messaging, and channel mix to maximize impact.
• Manage social media strategies (LinkedIn, X/Twitter, etc.) that spark top-of-funnel interest and connect to deeper lifecycle flows, ensuring a cohesive, premium brand experience.
• Work cross-functionally with Product, Sales, and Client Services teams to ensure messaging is relevant, timely, and aligned with the evolving customer experience.
• Support content distribution and amplification strategies across email, social, partner, and owned channels—ensuring content reaches the right audience at the right moment.
• Work with creative contributors (freelancers, agencies, internal teams) to ensure timely production of high-quality, on-brand content.
• Stay informed on lifecycle marketing, CRM tools, and content trends to bring fresh, high-leverage ideas to Unchained’s marketing engine.

WHO YOU ARE

• You have 3+ years of content marketing experience, with a focus on email marketing and social media management for premium or aspirational brands.
• You have an understanding of bitcoin terminology, bitcoin private keys, and multisig as a security model
• You have a proven track record in creating and managing successful email campaigns, with a strong understanding of segmentation, customer journeys, and lifecycle marketing.
• You are able to grow and maintain highly engaged social media communities, elevating brand perception through strategic content.
• You are familiar with marketing automation tools, email marketing platforms (e.g., HubSpot, Mailchimp), and social media management software.
• You are familiar with AI tools (e.g., Midjourney, ChatGPT) and how to leverage them to increase performance and quality of output.
• You have strong analytical skills with experience leveraging data and insights to improve campaign effectiveness and content strategy.
• You have an understanding of SEO fundamentals and content optimization techniques.
• You have excellent project management skills, capable of handling multiple projects and deadlines simultaneously.
• You are a creative thinker with strong writing, editing, and storytelling skills that resonate with sophisticated audiences.
• You live in the United States.

Even Better

• You have built and optimized automated email nurture sequences that led to multi-product adoption or deeper user engagement.
• You have written high-performing lifecycle content across onboarding, education, upsell, or re-engagement flows.
• You have launched social content that tied directly into broader funnel strategies and lifecycle campaigns.
• You have worked with RevOps or data teams to define segments and personalize user journeys.
• You have used HubSpot, Braze, or similar tools for campaign building, reporting, and automation.
• You have experience working in the Bitcoin or financial services space.

WHAT WE OFFER:

• Company paid medical, dental, and vision coverage
• 401k with employer match 
• Employee stock options
• Unlimited PTO
• Training & development opportunities
• Remote work flexibility