Lifecycle Marketing Manager

About Us:

Gynger is the first embedded financing platform built for buyers and sellers of technology. We simplify the end-to-end purchasing process by enabling businesses to pay, finance, and manage all of their technology expenses from one platform. For sellers, we provide an opportunity to extend flexible payment options to their customers while still getting paid upfront.

Last year, Gynger announced its $20 Million Series A funding led by PayPal Ventures and $100 Million debt facility from CIM. Additional world-class investors include Gradient Ventures (Google’s AI-focused venture fund), Velvet Sea Ventures, BAG Ventures, Deciens, Vine Ventures, Upper90, Quiet Capital and m]x[v Capital.

Gynger was founded by serial entrepreneur Mark Ghermezian, the co-founder and founding CEO of Braze, a now ($4B+) publicly traded company. Gynger is revolutionizing how companies buy and sell technology, disrupting a $4.7 trillion dollar industry. To date, Gynger has facilitated thousands of payments for its customers across hundreds of vendors, including AWS, Google Cloud, Okta, Cisco, Salesforce, HubSpot, Oracle, GitHub, Snowflake and Amplitude.

Gynger is on a mission to help companies scale with the technology they love. We are based in NY and are growing at an exceptional rate. If you’re looking for an opportunity to disrupt an industry and leave your mark, Gynger is the company for you.

The Opportunity:

Gynger is seeking an experienced Lifecycle Marketing Manager to own and build our lifecycle marketing efforts from the ground up. In this role, you will design and execute data-driven strategies to engage, retain, and upsell our customers while driving key metrics such as loan usage rates, customer retention, and lifetime value. This position offers the opportunity to shape the customer journey, develop impactful multi-channel campaigns, and optimize performance through actionable insights and personalized marketing initiatives.

This is an exciting opportunity to be the first dedicated lifecycle marketing hire at a high growth, category creating startup. In this role you play a key role in shaping and enhancing the marketing function, contributing to the continued growth and success of the company. You will be based out of our NYC offices and will report directly to the Director of Marketing.

In this role you will...

• Own the following:

Lifecycle Marketing Overview

• Build out and own Gynger’s lifecycle marketing motion.
• Develop and execute lifecycle marketing workflows and strategies to engage, retain, and upsell customers and increase usage rates.
• Build on Gynger’s understanding of our customer journey, identify key touchpoints, and design targeted campaigns for each stage.

Campaign Management

• Plan, execute, and manage multi-channel campaigns, leveraging data to understand how each channel - including email, SMS, social media, Slack, and website (in-app messaging, pop-ups, blog) - complements and amplifies the others for maximum impact.
• Create and manage personalized, data-driven content tailored to Gynger’s customer segments delivering the right message at the right time via the right channel.
• Test, iterate, and optimize campaigns to increase customer satisfaction, engagement, activation, retention, and lifetime value.

Data Analysis & Insights

• Analyze customer data to understand and report on segmentation nuances, customer behavior, and trends.
• Track campaign performance and generate actionable insights to support the optimization of Gynger’s lifecycle marketing motion that will ultimately help Gynger retain and engage more customers, re-engage old customers, and turn existing customers into brand loyalists.
• Develop KPI-driven strategies, content, and campaigns.
• Drive loan usage rates, renewal rates, engagement rates, and increasing member lifetime value through creative, messaging, targeting, and personalization strategies.

Retention & Loyalty Programs

• Design and manage customer retention initiatives.
• Monitor churn rates and implement strategies to reduce attrition and build a sticker programmatic experience.
• Manage and improve customer referral programs.

Internal

• Collaborate with the marketing and sales teams to support, manage, and improve the customer lifecycle journey.
• Support additional marketing team functions as needed.

You have...

• 4+ years of experience in lifecycle marketing, customer retention, or a related role, ideally from B2C SaaS.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Proficiency building and maintaining lifecycle marketing infrastructures in a CRM (ideally Hubspot) and other marketing automation platforms (like Braze, Customer.io and/or Marketo).
• Experience with A/B and multivariate testing methodologies and Google Analytics and/or other analytical tools/platforms.

We Offer...

• The opportunity to join one of the fastest growing Fintech Series A companies in NYC.

• The ability to revolutionize the B2B SaaS market.

• A tight-knit, collaborative team who are passionate about building startups.

• Competitive salary, equity, flexible PTO, and robust benefits (medical, dental, vision etc.).

• Built-In 2024 and 2025 "Best Places to Work.”

Our Values:

Win Together - Move, grow, and win as a team.

Be Accountable - Be true to yourself, to your team and to your customers.

Stay Curious - Dig deep and always thirst for knowledge.

Listen to Understand - Uncover what is really being communicated.

Go Above & Beyond - Go the extra mile and unlock the thrill of being a pioneer.

We’re focused on building and fostering a diverse, flexible, and inclusive space that allows our team members to thrive. We’re an Equal Opportunity Employer and consider applicants without regard to race, color, national origin, gender, sexual orientation, genetics, age, marital status, veteran status, disability status or any other basis forbidden under federal, state, or local law.