Own lifecycle marketing across SafetyWing's products, primarily via email. Design onboarding journeys, automations, segmentation, and recurring campaigns in HubSpot. Maintain CRM health, analyze campaign performance, collaborate with Product, Design, and Copywriting, and establish lifecycle marketing as a function to improve retention and customer value.
At SafetyWing (YC W18), we’re building a global social safety net for remote workers—simple health, insurance, and retirement products designed to replace national welfare systems. Our mission is to remove geographical borders as a barrier to equal opportunity and freedom for everyone. If we succeed, we believe this will be one of the most important tasks of our time.
🌎 About this Role:
We're looking for a Lifecycle Marketing Manager to own the customer journey across our products.
Email marketing will be your primary responsibility. You'll design onboarding experiences, lifecycle automations, segmentation strategies, nurture campaigns, and CRM systems that help customers understand our products, get more value from them, and stay with us longer.
Email marketing will be your primary responsibility. You'll design onboarding experiences, lifecycle automations, segmentation strategies, nurture campaigns, and CRM systems that help customers understand our products, get more value from them, and stay with us longer.
You'll work across both sides of our business:
- Consumer products for digital nomads, expats, and long-term travelers
- Healthcare plans for globally distributed companies and their employees
Today, many lifecycle initiatives are owned by different teams. Your mission is to bring them together into a thoughtful, data-informed customer journey that feels personal, timely, and genuinely helpful.
If you enjoy combining psychology, writing, analytics, automation, and experimentation, you'll have an enormous impact here.
💻 Your responsibilities will include:
If you enjoy combining psychology, writing, analytics, automation, and experimentation, you'll have an enormous impact here.
💻 Your responsibilities will include:
- Own our lifecycle marketing strategy across all products
- Build and optimize onboarding email journeys for new customers
- Manage recurring email communications, announcements, newsletters, and campaigns
- Create lifecycle automations, like sending content related to web pages visited, or reminding people to book a demo after a webinar
- Develop customer segmentation strategies inside HubSpot
- Maintain CRM health, email lists, preferences, suppression, and lifecycle stages
- Work with Product Marketing to launch new products and features through email
- Partner with Product, Design, Copywriting, and Marketing Operations to improve customer communications
- Analyze campaign performance and continuously improve open rates, click-through rates, conversions, and retention
- Identify opportunities throughout the customer journey where automation can improve the customer experience
- Help establish lifecycle marketing as a dedicated function at SafetyWing
🧪 We are looking for someone who:
- Has 5+ years of lifecycle marketing, CRM, or email marketing experience
- Has deep experience with HubSpot Marketing Hub
- Has a strong understanding of customer journeys, lifecycle automation, and segmentation
- Is experienced with building automated email workflows
- Knows how to use AI for efficiency, but also how to keep an authentic voice
- Is comfortable analyzing campaign performance and making data-driven decisions
- Has excellent written communication skills
- Has strong organizational skills and attention to detail
- Can comfortably manage multiple campaigns simultaneously
- Is fluent in English
😀 We like to work with people who:
- Want to help build a global social safety net on the Internet.
- Think for themselves instead of copying others.
- Are willing to try new things, even with the risk of failure.
- Are intellectually curious and open to new ideas.
- Are creative and bold in the face of any problems.
- Have strong integrity and do the right thing.
🧘 Benefits beyond base pay:
- Fully remote work environment – work from anywhere globally
- Our own global safety net, giving you worldwide health, income, and travel coverage
- A minimum of four weeks of vacation per year
- A new laptop
- Potential to unlock equity compensation, yearly home office allowance and more!
🚀 We look forward to hearing from you!
About
SafetyWing was founded to support nomads like ourselves by building an adaptable software-based global social safety net.Our products are created by a fully remote team distributed across the globe and stretching ten timezones while headquartered in San Francisco.We’re here to remove the role of geographical borders as a barrier to equal opportunities and freedom for everyone.
Similar Jobs
Cloud • Security • Software • Cybersecurity • Automation
Lead strategy, execution, and optimization of data-driven lifecycle email and CRM programs for product-led and self-service users. Build automated journeys, manage segmentation, copywriting, testing, QA, and performance analysis. Partner cross-functionally to drive onboarding, activation, conversion, and revenue growth while scaling personalized, trigger-based campaigns.
Top Skills:
CSSHTMLIterableMarketo
Healthtech • Software
Lead end-to-end lifecycle marketing for B2B2C and B2B audiences, building multi-channel journeys (email, SMS, in-app) in Customer.io and HubSpot. Partner cross-functionally to define segments, triggers, and campaigns, use data and AI to optimize performance, ensure HIPAA-compliant communications, and drive activation, retention, and advocacy.
Top Skills:
Ai ToolsCustomer.IoEmailHubspotIn-App MessagingSms
Big Data • Healthtech • Software • Biotech
Lead strategy and execution of lifecycle marketing across email, SMS, push, and in-product messaging. Analyze customer journeys and subscription datasets to identify drop-offs and growth opportunities. Build, launch, and optimize automated onboarding, activation, engagement, retention, win‑back, and referral programs. Translate complex genomic insights into clear customer messaging, run experiments and A/B tests, and partner with Product, Data, and Engineering to improve tracking, data quality, and infrastructure.
Top Skills:
Ai ToolsBlueshiftBrazeCdpIterableKlaviyoSegment
What you need to know about the Charlotte Tech Scene
Ranked among the hottest tech cities in 2024 by CompTIA, Charlotte is quickly cementing its place as a major U.S. tech hub. Home to more than 90,000 tech workers, the city’s ecosystem is primed for continued growth, fueled by billions in annual funding from heavyweights like Microsoft and RevTech Labs, which has created thousands of fintech jobs and made the city a go-to for tech pros looking for their next big opportunity.
Key Facts About Charlotte Tech
- Number of Tech Workers: 90,859; 6.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lowe’s, Bank of America, TIAA, Microsoft, Honeywell
- Key Industries: Fintech, artificial intelligence, cybersecurity, cloud computing, e-commerce
- Funding Landscape: $3.1 billion in venture capital funding in 2024 (CED)
- Notable Investors: Microsoft, Google, Falfurrias Management Partners, RevTech Labs Foundation
- Research Centers and Universities: University of North Carolina at Charlotte, Northeastern University, North Carolina Research Campus
