Who is Boulevard?
Boulevard provides the first and only client experience platform for appointment-based, self-care businesses. We empower our customers to give their clients more of the magical moments that matter most.
Before launching in 2016, our founders spent months interviewing salon managers and working behind front desks to understand their pain points so we could design a modern, user-friendly platform that meets the unique needs of their business. Our roots may be in hair salons, but we are built for the broader self-care industry, including many types of salons, spas, medspa, barbershops, and more. Our technology not only helps our customers survive but thrive. Take a look at how we (and YOU) can make that happen.
We have an insatiable curiosity and embrace experimentation. We believe that simple solutions require the most sophistication, and we design each and every detail to maximize potential, power, and impact. Do our values match? Read through our story and what we value the most.
Our team values and celebrates our diverse backgrounds. Being open about who we are and what we do allows us to do the best work of our lives. We believe in equal opportunity for all, and you should too.
Come do the best work of your life at Boulevard.
At Boulevard, lifecycle marketing plays a critical role in shaping the experience prospects and customers have with our brand from their very first interaction through becoming successful long term customers.
We are hiring two Lifecycle Marketing Managers to help drive the next phase of growth in our lifecycle program. While both roles sit within the Lifecycle Marketing team and collaborate closely across the business, each focuses on a different stage of the customer journey:
Lifecycle Marketing Manager, Acquisition: focused on guiding prospects from first engagement to becoming sales ready.
Lifecycle Marketing Manager, Onboarding & Activation: focused on helping new customers reach first value quickly and successfully.
Both roles partner deeply with teams across Marketing, Sales, Product, Customer Success, and RevOps to design thoughtful lifecycle experiences that drive measurable business impact.
In this role:Lifecycle Marketing Manager, Acquisition
This role focuses on how prospects move from initial interest to becoming sales ready. You’ll own lifecycle nurture programs that turn awareness into intent, guiding prospects toward booking time with Sales and ultimately becoming Boulevard customers.
You will work closely with Sales, Enablement, RevOps, Events, Content, and Product Marketing to build lifecycle journeys that connect marketing engagement to pipeline creation. From event follow up and content downloads to inbound interest and account based programs, you’ll shape the strategies that convert engagement into revenue outcomes.
Lifecycle Marketing Manager, Onboarding & Activation
This role focuses on the early customer journey from close through first value. You will design lifecycle programs that help new customers feel confident and successful as they get started with Boulevard.
Working closely with Product, Onboarding, Enablement, and RevOps, you will build programs that complement in product onboarding experiences and live onboarding workflows. Your work will ensure customers understand how to get started, know what success looks like, and reach activation as quickly as possible.
What you’ll do hereWhile each role focuses on a different stage of the lifecycle, both positions will work cross functionally to design thoughtful lifecycle experiences that move customers forward.
Acquisition
- Design and execute multi channel lifecycle programs (email, SMS, direct mail, outreach) that nurture prospects from first touch through sales readiness
- Own top and mid funnel lifecycle strategies that drive demo bookings, lead qualification, and pipeline creation
- Partner with Sales and RevOps to define lead stages, nurture paths, and handoff moments that align with sales outreach
- Collaborate with Events and Field Marketing on post event nurture strategies that convert engagement into sales conversations
- Translate content engagement such as downloads, webinars, and guides into lifecycle programs that move prospects through the funnel
- Support account based marketing initiatives through targeted nurture and sales aligned messaging
- Analyze funnel performance and optimize messaging, timing, and conversion across prospect touchpoints
Onboarding & Activation
- Design and execute multi channel onboarding and activation programs (email, in app, SMS where appropriate) that guide customers from close to first value
- Build lifecycle journeys that support product led onboarding and activation milestones
- Partner closely with Product to support in product onboarding experiences and education moments
- Collaborate with the Onboarding team to ensure lifecycle programs complement live onboarding workflows
- Define activation journeys based on product usage signals, setup progress, and engagement behavior
- Build proactive nudges, reminders, and educational moments to support stalled or at risk onboarding experiences
- Analyze onboarding and activation performance to improve time to value and engagement
Across both roles
- Work closely with Ops, Data, and Engineering to align lifecycle programs with CRM and data infrastructure (Salesforce, Snowflake, etc.)
- Build scalable lifecycle architecture that supports automation, segmentation, experimentation, and performance measurement
- Manage lifecycle execution systems and campaign logic across tools such as Marketo, Customer.io, and Chameleon
- Collaborate with lifecycle counterparts across acquisition, onboarding, adoption, and expansion to ensure a cohesive end to end lifecycle experience
- 3+ years of experience in lifecycle marketing, growth marketing, or related roles (preferably in SaaS)
- Experience building and optimizing lifecycle programs across multiple channels
- Strong technical fluency with marketing automation and segmentation logic
- Working knowledge of CRM systems and lifecycle stage concepts
- Ability to manage multiple initiatives across cross functional teams while maintaining strong attention to detail
- Strong execution skills and the ability to launch, measure, and iterate on campaigns end to end
- A collaborative mindset and comfort working with teams across Marketing, Sales, Product, and Customer Success
- Experience supporting B2B SaaS growth or sales led motions
- Experience with product led onboarding or activation programs
- Familiarity with event driven nurture or account based marketing
- Experience partnering with RevOps or Data teams on lifecycle metrics, lead stages, or reporting
- Background in lifecycle experimentation, funnel optimization, or behavioral analytics
If you're excited about shaping how prospects become customers and how customers become successful with Boulevard, we'd love to hear from you.
How we'll take care of you:
At Boulevard, we work hard to structure compensation in a way that balances internal equity with local market competitiveness, and we’re happy to share a good-faith estimate of the base salary range for this role. For candidates in NYC, the SF Bay Area, and Seattle, the anticipated base salary range is $103,000 - $129,000 per year. For all other U.S. locations, the anticipated base salary range is $86,500 - $111,240 per year. In addition to this base compensation, this role may be eligible to participate in a variable compensation program. Final compensation will vary based on a variety of factors which include but are not limited to applicable experience, location, and final leveling.
In addition to the wonderful people you’ll get to work with and challenging projects that’ll push you - Boulevard is here to make sure you’re always at the top of your game emotionally, mentally, and physically.
✨ We’ve got you covered with a 401(k) match plus dental, medical, vision, and life insurance.
🏝 Take a break whenever you need with our flexible vacation day policy.
🖥 Fully remote so you can choose where you want to work. You’ll receive a work from home stipend every month.
💚 Family planning resources and specialized support programs.
🔮 Equity: get ahead on the ground floor and grow with Boulevard.
💅 Boulevard Bucks Learning and Development program allows employees to explore businesses in the market we serve.
📲 We recommend following our official LinkedIn page to stay up to date on all things Boulevard life!
Boulevard Labs, Inc. is an Equal Opportunity Employer committed to hiring a diverse workforce and sustaining an inclusive culture. All employment decisions at Boulevard Labs, Inc. are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
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