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The Lifecycle Marketing Analyst executes, analyzes, and optimizes marketing campaigns across channels, focusing on customer engagement and retention strategies.
Denver, CO - We’re looking for a Lifecycle Marketing Analyst to join our team. This role will play a key part in executing, analyzing, and optimizing our lifecycle marketing initiatives across all lifecycle channels. The ideal candidate will bring a blend of analytical skills and executional expertise, ensuring campaigns are both effective and efficient. This is a great opportunity for someone who thrives in a data-driven environment, has an eye for customer segmentation, and is eager to optimize retention and engagement strategies.
This role is perfect for someone who loves diving into customer data, optimizing retention strategies, and executing high-impact lifecycle marketing campaigns. If you’re looking for an opportunity to make a meaningful impact in a fast-growing brand, we’d love to hear from you!
Job Responsibilities
- Develop, execute, and optimize lifecycle marketing campaigns (email, SMS, and push) to drive engagement, retention, and revenue.
- Manage customer database, including list cleaning, database maintenance and audience segmentation to ensure accurate targeting, suppression rules and minimize churn.
- Build and maintain lifecycle marketing dashboards, ensuring data integrity and performing regular audits.
- Own weekly reporting and ad-hoc analyses, synthesizing data to deliver performance insights and strategic recommendations to marketing team peers and leadership on a regular basis
- Develop automated CRM campaigns in ESP, ensuring seamless implementation, execution and maintenance.
- Collaborate with Analytics and Engineering teams to enhance CRM infrastructure, operationalize targeting variables, and maintain data integrity across platforms.
- Collaborate with Creative, Brand, and Product teams to ensure alignment on messaging and campaign execution throughout customer lifecycle.
Qualifications
- Bachelor’s degree in business, marketing, or analytics.
- 2+ years of experience with lifecycle marketing, retention, and strategy development, with at least 2+ years in an in-house ecommerce role.
- 2+ years of analytics or insights experience, including using reporting tools such as Looker, Tableau and Heap
- Experience building and executing compelling campaigns to drive consumer engagement and conversion, and measuring their outcomes.
- Demonstrated ability to think critically to analyze data, size opportunities, identify trends, and recognize the broader implications of issues.
- Demonstrated ability to work strategically to drive ideas for growth, innovation, and evolution across the organization.
- Extensive project management experience and proven ability to prioritize tasks based on opportunity size.
- Strong leadership with the ability to effectively influence internal, cross-functional, and agency partners to advance shared goals.
- Exceptional written, verbal, and presentation skills with the ability to synthesize disparate information to create recommendations.
Artifact Uprising® is a Colorado-based company that creates premium quality, customizable photo goods for your digital photos. Driven by the mission to empower people to tell their stories effortlessly, beautifully and often, the company is known for elevated design and thoughtfully sourced materials. Signature products include the Layflat Album touting ultra-thick pages and foil-stamped covers, textured matte Everyday Prints, and a line of customizable frames.
Artifact Uprising was recently named on the Built In Colorado’s 2024 Best Places to Work list. We are a tight-knit team who works with some of the latest technology to delight and inspire our customers.
Job Perks
Industry leading health, vision and dental insurance for families (Plans cover 100% for employees and up to 95% for dependents), flexible vacation policy, Gym partnership with ClassPass, 401(k) matching plan, Year-End Company Bonus Plan.
Why Artifact Uprising?
Creative Freedom We value the creative process and look to our employees to speak into Artifact Uprising products, identity and approach – regardless of position or title. We look for driven people who demonstrate initiative to take the company to the next level.
The Working Life
We strive to create a workplace where everyone works hard but also has the flexibility and balance to enjoy life outside of the office.
It Won’t Be Boring
We are a small company with big ideas - and we recognize it will take every last one of us to reinvent the way brands approach business. We believe a good workplace empowers its team to rise to new challenges, expand their skill sets and think outside of the box. Through this, we foster a company culture that is always growing, always reaching, and always looking to see things differently.
Interested in this position?
Tell us why you want to work at Artifact Uprising and what we should know about you.
Artifact Uprising is an Equal Employment Opportunity (EEO) employer. We do not discriminate based upon race, color, sexual orientation, gender identity, religion, national origin, age, disability, or veteran status.
Top Skills
Heap
Looker
Tableau
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