Lead the new user experience and growth at Apartment List, focusing on product-led growth through experimentation and data-driven decisions. Collaborate with cross-functional teams to enhance user acquisition and engagement strategies.
At Apartment List, we’re on a mission to help every renter find a home they love at the value they deserve. As a two-sided marketplace, we serve both renters and property partners (apartment managers and marketers). Finding a home is one of the most important—and stressful—decisions people make. Getting it right matters. Our platform pairs ready-to-move renters with properties that truly fit their lifestyle, backed by smart technology and a pay-for-performance business model that aligns us with renter and partner success.
We’ve already helped more than one million families find a place they love, but we’re just getting started. Join us as we reimagine the rental journey with personalization, trust, and AI-powered guidance at the center.
We’re looking for a Lead Product Manager to own our new user experience & growth efforts and drive the creation of delightful “first moments” that give people something worth talking about—and sharing. You’ll own the top of the funnel, experimenting rapidly across channels and surfaces to increase registrations, unlock referrals, and make our platform more viral, shareable, and sticky.
This is a high-impact, cross-functional role where you’ll test bold ideas, run fast experiments, and deliver product-led growth rooted in data, user empathy, and iterative learning. You’ll partner closely with engineering, design, marketing, and analytics to show renters the value of Apartment List—then back it up by helping them find their perfect match.
- Own the new user product experience from first touch to registration, building experiences that inspire action, curiosity, and confidence
- Develop and rigorously test innovative product-led growth loops designed to dramatically increase new user acquisition and engagement. This includes meticulously crafting and optimizing strategies for sharing functionalities, referral programs, social media integration and engagement, and content-led virality. The goal is to build self-sustaining growth mechanisms that leverage the product itself to drive a continuous influx of new users.
- Lead experiments on value propositions, messaging, and flows to drive signups and optimize conversion
- Collaborate, guide, and strategize with the Marketing team on priorities to amplify social campaigns, word-of-mouth moments, and branded first impressions. Identify key marketing messages that resonate with target audiences and translate these insights into new product features or enhancements that capture market share.
- Use data to prioritize opportunities, size impact, and track performance across growth surfaces
- Build prototypes and run experiments with your triad partners (design + engineering + analytics) to validate and ship quickly
- Use quantitative data to identify opportunities and qualitative data to validate and size opportunities
- Deliver measurable outcomes against acquisition, activation, and referral KPIs
- You have 5+ years of experience in product management, ideally with a focus on consumer growth, new user experiences, viral mechanics, and referral ecosystems
- Self-starter, someone who doesn’t wait for someone to tell them what to do.
- You’ve driven measurable impact through experimentation, testing, and iteration across top-of-funnel surfaces
- You can write basic SQL queries pull your own data to guide decisions
- You can create Figma mocks or prototypes to move ideas forward without waiting on others
- You’re energized by ambiguity, motivated by outcomes, and biased toward action
- You balance creative intuition with data-driven thinking, and know when to try scrappy vs. scale
- You thrive in fast-paced environments and collaborate fluidly with marketing, design, engineering, and analytics
- You believe in the power of personalization & matching—not just searching—and want to help more renters find homes they love
- Knowledge of SEO & AEO best practices is a big plus
Here’s what’s in it for you:
- A high-ownership role with executive visibility and a meaningful impact on growth and brand reach
- A smart, kind, and collaborative team that values fast learning, candid feedback, and real outcomes
- The opportunity to shape how millions of renters discover and engage with Apartment List
- A remote-first work environment with flexibility, inclusion, and career development at the core of how we work
Here's the Pay Range:
At Apartment List, we carefully consider a variety of factors to determine compensation for each position, including the role, level, and work. The Canadian Total Target Compensation (TTC) for this position is:
- Zone 1: $132,000 - $160,000 TTC (including $119,000 - $144,000 base salary) + equity
- Zone 2: $119,000 - $144,000 TTC (including $107,000 - $129,000 base salary) + equity
This reflects the compensation target for new hire salaries for the position across all Canada locations. Please note, the compensation details provided do not include benefits and perks that we offer.
We also rely on market indicators along with considering your work location, job related skills, experience and relevant education and training, to determine compensation that is fair and competitive for you. Apartment List will consider paying compensation near the higher of the range in exceptional circumstances, where candidates have the experience, credentials or expertise that would warrant such consideration. It is always our goal to hire exceptional talent and we would be happy to share more about compensation during the hiring process.
Top Skills
Aeo
Figma
Seo
SQL
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