Lead Marketing Consultant

About this role:
Wells Fargo is seeking a Marketing Strategy Consultant to lead digital marketing customer acquisition strategies with a focus on acquiring new-to-Wells Fargo prospects. Growth Marketing is responsible for driving profitable growth in new customers and balances through integrated, data-driven marketing strategies. This role will lead a high-impact, cross-functional team spanning marketing execution, analytics, finance, product, etc. to identify, implement, and scale innovative digital marketing capabilities that accelerate customer growth and deliver seamless, customer-obsessed experiences. This role is critical in helping the Consumer Bank deliver new customer growth via digital acquisition strategies.
The ideal candidate is highly quantitative, curious and collaborative with an innate performance mindset. This is a high-visibility role, which offers opportunities for creativity and innovation, while helping to deliver significant production at strong returns through effective marketing campaigns.
This is a high-visibility role, which offers lots of opportunities for creativity and innovation, while helping to deliver significant production at strong returns through effective marketing campaigns.
Learn more about the career areas and lines of business at wellsfargojobs.com .
In this role, you will:

• Develop and implement comprehensive digital marketing strategies to acquire new customers in checking accounts and improve customer experience (e.g., Paid Search, Organic Search, Affiliates, Email, Ads, Paid Social, LLM/AI optimized advertising, etc.)
• Lead complex initiatives, working across different functional teams, to strategize, plan, and implement new digital marketing strategies that optimize online account opening
• Craft well-structured strategic digital marketing plans using qualitative and quantitative data to produce measurable results
• Partner with multiple cross-functional teams to understand end-to-end digital performance - across page traffic, account profitability, and budget metrics
• Deliver executive-level reporting and strategic recommendations to senior leadership, including C-suite stakeholders
• Champion a test-and-learn culture, driving experimentation and continuous improvement across digital channels
• Review analytical results to make data-driven decisions to improve production while delivering customer-obsessed experiences
• Embrace test and learn while being thorough in the management of details
• Become a customer advocate - reach greater understanding of our prospect checking customer needs and segment pain-points

Required Qualifications:

• 5+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Qualifications:

• Marketing strategy experience with a focus customer acquisition through digital, branch, and owned channels
• Demonstrated outstanding verbal, written, and interpersonal communication skills with the ability to present and discuss information in a way that persuades, educates, and enhances understanding at all levels
• Strong analytical understanding and digital marketing acumen with a track record of developing business cases that deliver growth
• Highly collaborative and can effectively lead a cross-functional team including both internal and external partners
• Ability to work and influence successfully within a matrix environment and build effective business partnerships across all organizational levels, where flexibility, collaboration, and adaptability are important
• 1 year of financial services experience strongly preferred

Job Expectations:

• Ability to travel up to 10% of the time.
• This position offers a hybrid work schedule.

This position is not eligible for Visa sponsorship.
Posting Location(s):

• 401 S Tryon St. - Charlotte, North Carolina 28202

Required locations listed.
Posting End Date:
20 Jan 2026
*Job posting may come down early due to volume of applicants.
We Value Equal Opportunity
Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.
Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements.
Candidates applying to job openings posted in Canada: Applications for employment are encouraged from all qualified candidates, including women, persons with disabilities, aboriginal peoples and visible minorities. Accommodation for applicants with disabilities is available upon request in connection with the recruitment process.
Applicants with Disabilities
To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo .
Drug and Alcohol Policy
Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.
Wells Fargo Recruitment and Hiring Requirements:
a. Third-Party recordings are prohibited unless authorized by Wells Fargo.
b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.