Lead Growth Analyst, Paid Search

Are you a Search Engine Marketing expert? Are you looking to drive scalable and efficient customer acquisition? If you want to expand your professional goals at Realtor.com®, this is the role for you. Join us as our newest Lead Growth Analyst, Paid Search and continue to Love Your Career at Realtor.com®,

Realtor.com helps millions of people find their next home, and we’re looking for a strategic Lead Growth Analyst, Paid Search to drive scalable and efficient customer acquisition. In this role, you will lead strategy, execution, and optimization across multiple lines of business, shaping high-impact search campaigns that drive growth and engagement. You’ll be responsible for managing large-scale budgets, developing data-driven bidding strategies, and identifying opportunities to improve conversion rates. Working cross-functionally with product, analytics, and creative teams, you’ll leverage automation, testing, and deep performance analysis to maximize ROAS and drive continuous growth. If you thrive in a fast-paced, results-oriented environment and have a passion for search marketing, we’d love to hear from you.

Top reasons to apply: 

• Own and scale multi-million dollar campaigns – Take the reins on $10M+ annual SEM budgets across multiple lines of business to drive strategy for high-growth campaigns
• Lead high-impact optimization initiatives – Spearhead new automation, bidding strategies, and A/B testing frameworks to unlock growth, improve efficiency, and set the standard for SEM excellence.
• Collaborate and make a measurable impact – Partner with product, analytics, and creative teams to shape the future of SEM, optimize landing experiences, and turn data into real business wins.

What you’ll do:

Strategy and Project Leadership

• Lead data driven growth initiatives and optimization projects, ensuring clear objectives, milestones, and measurable outcomes.
• Build structured project plans for testing, data analysis, and optimization efforts, ensuring timely execution and delivery of insights.
• Proactively identify gaps, risks, and new opportunities through data analysis and market research, informing future strategy roadmaps.

Performance Analytics & Optimization

• Analyze campaign performance at granular levels (keyword, audience, geo, device) to identify trends, inefficiencies, and scaling opportunities.
• Develop models to evaluate bid strategies (tROAS, tCPA) and recommend optimizations to improve cost efficiency and lead quality.
• Conduct cohort analyses and down-funnel impact assessments to measure true campaign ROI and LTV contributions.
• Drive structured A/B testing frameworks across bidding, targeting, and ad copy to validate hypotheses and improve campaign performance.

Cross-Functional Partnership

• Collaborate closely with product, engineering, and analytics stakeholders to align on data sources, event tagging, and testing methodology.
• Partner with SEM Account Managers to deliver insight-driven recommendations to improve campaign efficiency and growth.
• Inform creative testing plans by identifying high-impact messaging and audience segments through data analysis.

What you’ll bring:

• Bachelor’s degree in a quantitative field (e.g., Statistics, Mathematics, Economics, Business Analytics, Marketing Analytics).
• 6+ years of SEM analytics experience in a performance-driven environment (agency or in-house).
• Advanced skills in Google Ads reporting, Google Analytics, and Microsoft Ads reporting environments.
• Proficient in SQL and Excel for data extraction, manipulation, and analysis.
• Experience with visualization tools (Looker, Tableau, Power BI, or similar) preferred.
• Deep understanding of attribution modeling, bidding algorithms (tROAS, tCPA), and paid search auction mechanics.
• Ability to translate complex data into actionable business insights for non-technical audiences.
• Highly detail-oriented, analytical, and intellectually curious.