Lead Digital Product Manager - Lead Alerts & Messaging

About this role:
The Alerts & Messaging Product Team is responsible for developing and delivering critical, customer servicing communications via email, SMS, secure inbox, and mobile push notifications. These experiences support customers across key moments in their financial journey by ensuring timely, accurate, and relevant communications in support of all lines of business.
As a Lead Digital Product Manager, you will play a pivotal role in enabling delivery across the Alerts & Messaging ecosystem, with a strong focus on the Consumer Banking and Lending business line. This role blends product leadership, requirements ownership, delivery governance, and operational rigor to ensure messaging initiatives are well-defined, well-governed, and successfully delivered.
This role requires a strong self-directed product leader who can independently drive outcomes while also providing leadership, mentorship, and influence across a highly matrixed, cross-functional environment.
In this role, you will:

• Serve as a Lead Alerts Product Manager, accountable for defining, delivering, and supporting digital messaging across multiple lines of business
• Act as the Alerts and Messaging subject matter expert, guiding partners through requirements definition, prioritization, and implementation
• Own messaging for a broad portfolio of partner groups, including ATM, Branch, Commercial Bank, Contact Centers, Operations, Deposits, Fraud & Claims, and Small Business.
• Manage a large, complex portfolio of concurrent initiatives across multi-year roadmaps, balancing competing priorities and dependencies while consistently maintaining high standards for quality, cohesion, and customer experience.
• Own the full messaging product lifecycle, from requirements elicitation through delivery, launch, and ongoing production support
• Leverage AI-powered tools and data-driven workflows to improve product discovery, prioritization, and delivery-driving greater efficiency, speed, and accuracy across planning, execution, and decision-making.
• Lead customer-centric product strategies with a strong focus on mobile and digital engagement

Required Qualifications:

• 5+ years of digital product management experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Qualifications:

• Strong experience with alerts, messaging, or digital communications (email, SMS, push notifications)
• Background in financial services or other highly regulated, consumer-focused industries
• 5+ years' experience working in Agile delivery environments (Scrum, scaled Agile, or similar)
• Advanced experience managing product documentation, intake processes, or requirements repositories
• Strong experience with content and collaboration platforms (e.g., SharePoint or similar tools)
• Strong organizational skills and attention to detail, with the ability to maintain clear, accurate documentation
• Demonstrated ability to negotiate, influence, and build strong partnerships across business and technology teams
• Proven ability to lead complex initiatives and influence outcomes across a matrixed organization
• Strong analytical, problem-solving, and decision-making skills
• Excellent verbal and written communication skills, with the ability to articulate complex concepts clearly

Job Expectations:

• This role follows a hybrid work model, with in-office expectations aligned to team location
• This position is not eligible for visa sponsorship

Locations:

• 401 S. Tryon St Charlotte, NC
• 2800 S. Price Rd Chandler, AZ
• 550 S. 4th St Minneapolis, MN
• 333 Market St San Francisco, CA

Pay Range:
San Francisco, CA Pay Range $143,000 - $224,000
Minneapolis, MN Pay Range: $131,000 - $206,000

• May be considered for a discretionary bonus, Restricted Share Rights, or other long-term incentive awards
• Actual salary is determined by location, experience and qualifications of the job

Pay Range
Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to demonstrated examples of prior performance, skills, experience, or work location. Employees may also be eligible for incentive opportunities.
$119,000.00 - $224,000.00
Benefits
Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit Benefits - Wells Fargo Jobs for an overview of the following benefit plans and programs offered to employees.

• Health benefits
• 401(k) Plan
• Paid time off
• Disability benefits
• Life insurance, critical illness insurance, and accident insurance
• Parental leave
• Critical caregiving leave
• Discounts and savings
• Commuter benefits
• Tuition reimbursement
• Scholarships for dependent children
• Adoption reimbursement

Posting End Date:
12 Mar 2026
* Job posting may come down early due to volume of applicants.
We Value Equal Opportunity
Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.
Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements.
Applicants with Disabilities
To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo .
Drug and Alcohol Policy
Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.
Wells Fargo Recruitment and Hiring Requirements:
a. Third-Party recordings are prohibited unless authorized by Wells Fargo.
b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.