Lead Digital Product Manager- Content Assembly Agent

About this role
Wells Fargo is seeking a Lead Digital Product Manager to lead our new Content Assembly Agent, a core Generative AI capability within the broader Future Autonomous Marketing ecosystem. The Content Assembly Agent is responsible for dynamically and rapidly assembling modular content-including offers, disclosures, creative fragments, personalization tokens, and channel constraints-into compliant, on-brand, and deployable marketing outputs across marketing channels such as digital, email, direct mail.
This agent operates as part of a multi-agent orchestration layer, working in concert with downstream agents for audience targeting, creative generation, compliance review, and activation. As Product Owner, you will define and deliver the capabilities that ensure content assembly is accurate, explainable, governable, and optimized for speed to market in a highly regulated enterprise environment.
In this role, you will:

• Own and evolve the product vision and roadmap for the Content Assembly Agent, ensuring it supports all campaign assembly needs.
• Define and prioritize the agent backlog, translating marketing, compliance, and operational requirements into epics, user stories, and clear, testable acceptance criteria for content assembly logic, rules, and outputs.
• Partner closely with engineering, AI/ML analytics, and design teams to deliver capabilities such as modular content composition, variation handling, template resolution, and channel-specific rendering.
• Lead the development of assembly logic and orchestration contracts that enable the agent to consume inputs from upstream systems (creative libraries, offers, disclosures, personalization signals) and produce structured, activation-ready outputs.
• Ensure enterprise-grade reliability, observability, and quality by supporting SLAs, telemetry, prompt and output logging, regression testing, and evaluation harnesses focused on content accuracy, completeness, and policy adherence.
• Embed Responsible AI and governance controls into the Content Assembly Agent, including human-in-the-loop review workflows, explainability of assembly decisions, and alignment with model risk management, privacy, and PII standards.
• Collaborate with Marketing, Legal/Compliance, Risk, and InfoSec partners to ensure assembled content consistently meets brand, regulatory, and channel-specific requirements in a regulated environment.
• Drive continuous discovery and feedback loops with campaign managers, marketing operations, and platform users.
• Define and track product success metrics, including content reuse, time-to-launch, defect and rework rates, compliance pass rates, and downstream campaign performance.
• Foster a strong agile discipline that inspires teams to continuously improve delivery evidenced through key agility metrics
• Build frameworks for complex decision making that enable effective debate and accelerate getting to the right answer

Required Qualifications:

• 5+ years of digital product management experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
• Product Owner or Product Manager experience delivering complex digital platforms, AI-enabled systems, or MarTech capabilities
• Hands-on familiarity with Generative AI concepts, including LLMs, agent-based architectures, and evaluation methods

Desired Qualifications:

• Experience delivering platform-scale capabilities that support reuse, configurability, and multiple downstream consumers.
• Demonstrated experience translating marketing and operational needs into detailed requirements, user stories, and acceptance criteria.
• Proven ability to work cross-functionally with engineering, data, design, and risk partners in an agile delivery model.
• Familiarity with modular content models, dynamic templating, or channel-specific content constraints.
• Experience operating in a regulated enterprise environment with exposure to compliance or governance workflows.
• Knowledge of Responsible AI, human-in-the-loop workflows, and monitoring approaches for generative outputs.
• Ability to synthesize multi-dimensional, complex, and interrelated concepts into clear, consumable, implications, actions, and decisions
• Demonstrated track record of effective influencing and collaboration at all levels
• Exceptional problem solving abilities
• Exceptional ability to translate complex business and operational concepts so they are clearly understood in support of sound decisions to meet business objectives
• Excellent written and oral communication skills with ability to clearly communicate results

Candidate will be required to work onsite from one of the stated locations listed in the job posting on a hybrid schedule.
Relocation will not be supported by this role.
VISA Sponsorship will not be supported by this role.
Posting End Date:
27 Jan 2026
*Job posting may come down early due to volume of applicants.
We Value Equal Opportunity
Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.
Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements.
Candidates applying to job openings posted in Canada: Applications for employment are encouraged from all qualified candidates, including women, persons with disabilities, aboriginal peoples and visible minorities. Accommodation for applicants with disabilities is available upon request in connection with the recruitment process.
Applicants with Disabilities
To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo .
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Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.
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b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.