Lead Digital Payments Marketing Consultant

About this role:
Wells Fargo is seeking an experienced Lead Marketing Consultant to be a part of our Digital Engagement Marketing team within Consumer, Small and Business Banking (CSBB) Marketing. The Digital Engagement marketing team partners with product partners, creative agencies, targeting SMEs, analysts, and channel groups across CSBB to drive customer growth and retention. This role ensures all team marketing aligns with internal guidelines, reflects Wells Fargo's brand strategy, incorporates Legal, Compliance, and product input, and uses customer-focused language with clear calls to action.
Learn more about the career areas and lines of business at wellsfargojobs.com .
In this role, you will:

• Lead and participate in complex initiatives including those that are cross-functional with broad impact, and act as key participation in large-scale planning for the marketing area
• Act as key participant in complex marketing analysis, customer retention, customer profile, sales, and profitability for marketing
• Review and analyze complex multi-faceted, larger scale or longer-term business, operational, or technical challenges that require in-depth evaluation of multiple factors including intangibles or unprecedented factors
• Make decisions in complex and multi-faceted situations requiring solid understanding of the policies, procedures, and compliance requirements that influence and lead broader work team to meet deliverables and drive new initiatives related to marketing
• Strategically collaborate and consult with peers, colleagues, and mid-level managers to senior managers to resolve issues and achieve goals cross enterprise, cross lines of business, vendor relationships, and cross-functional resources on highly complex initiatives to achieve marketing deliverables
• May lead projects, teams or serve as a peer mentor

Required Qualifications:

• 5+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Qualifications:

• Expert campaign management experience with strong, proactive communication
• Experience across digital marketing channels and implementing best practices across digital channels
• Ability to influence across teams to integrate customer messaging to drive growth
• Results-oriented, focused on performance, analyzing to identify trends and optimizations
• Strong ability to direct creative teams to develop customer-centric marketing campaign assets applying channel best practices to drive results
• Experience with test and learn agendas that build learnings and continuously apply those to future work
• Knowledge of digital payment products and solutions
• Ability to thrive in a fast-paced environment
• Highly collaborative and can effectively lead a cross-functional team including external, internal and agency partners
• Previous marketing experience in banking is preferred but not required

Job Expectations:

• Ability to travel up to 10% of the time
• This position offers a hybrid work schedule

This position is not eligible for Visa sponsorship.
Posting Location(s):

• 401 S Tryon St. - Charlotte, North Carolina 28202
• 333 Market St. - San Francisco, California 94105

Required locations listed.
Pay Range
Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to achievements, skills, experience, or work location. The range listed is just one component of the compensation package offered to candidates.
$100,000.00 - $196,000.00
Benefits
Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit Benefits - Wells Fargo Jobs for an overview of the following benefit plans and programs offered to employees.

• Health benefits
• 401(k) Plan
• Paid time off
• Disability benefits
• Life insurance, critical illness insurance, and accident insurance
• Parental leave
• Critical caregiving leave
• Discounts and savings
• Commuter benefits
• Tuition reimbursement
• Scholarships for dependent children
• Adoption reimbursement

Posting End Date:
5 Nov 2025
* Job posting may come down early due to volume of applicants.
We Value Equal Opportunity
Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.
Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements.
Applicants with Disabilities
To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo .
Drug and Alcohol Policy
Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.
Wells Fargo Recruitment and Hiring Requirements:
a. Third-Party recordings are prohibited unless authorized by Wells Fargo.
b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.