Lead, Data Cloud Intelligence

WHO WE ARE 

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.

THE ROLE 

Zeta is seeking a mid-level Strategist to join our Go-to-Market Intelligence & Automation (GMIA) team within the Data Cloud Intelligence organization. This role is focused on driving scalable, automated intelligence delivery and aligning Zeta’s core capabilities with strategic client and internal needs.

The ideal candidate brings a process- and systems-oriented mindset, strong analytical acumen, and a collaborative spirit to support the design, build, and refinement of Zeta's reporting, intelligence, and solutioning infrastructure. While grounded in automation and internal enablement, the role maintains a strategic lens and collaborates closely with stakeholders in Product, Applications, Analytics, Acceleration, and GTM teams.

RESPONSIBILITIES

• Translate go-to-market use cases into scalable intelligence workflows and repeatable solutions
• Define business requirements for new reports, dashboards, and insight packages used across verticals
• Partner with Product and Analytics teams to shape the design, logic, and deployment of scalable intelligence solutions
• Improve adoption and usability of Data Cloud tools through process refinement, documentation, and consultative support
• Serve as a point of connection between GTM strategy and technical implementation, ensuring that automation aligns with strategic value delivery
• Support knowledge management efforts (documentation, templates, etc.) to accelerate team-wide efficiency
• Participate in cross-functional initiatives focused on process, internal tooling, and platform integrations
• Support some pre-sales or client-facing work with automation-aligned deliverables

REQUIREMENTS

• 5–7 years of experience in data strategy, solution development, marketing analytics, or operations
• Demonstrated ability to define process workflows, optimize systems, and manage stakeholder input
• Experience working with or adjacent to product, analytics, or martech development teams
• Understanding of audience targeting, performance marketing, customer intelligence, or omnichannel reporting
• Ability to distill technical information into clear business requirements and drive them through to delivery
• Comfort in both ambiguous strategy spaces and detailed process execution
• Strong Excel / PowerPoint skills; comfort turning data into structured frameworks
• Familiarity with BI/reporting tools (e.g., Tableau) and basic data logic
• Excellent project management and communication skills

PREFERRED SKILLS

• Experience with Asana, Jira, Confluence, or other documentation/task management tools
• Exposure to marketing technology (ZMP, CDPs, DMPs, DSPs, CRMs, etc.)
• Understanding of AI/ML application in marketing data (even at a conceptual level)

BENEFITS & PERKS

• Unlimited PTO
• Excellent medical, dental, and vision coverage
• Employee Equity
• Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!

SALARY RANGE

The salary range for this role is $130,000 - $140,000, depending on location and experience. 

PEOPLE & CULTURE AT ZETA

Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.  

We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here:  https://zetaglobal.com/blog/a-look-into-zetas-ergs/ 

ZETA IN THE NEWS!

https://zetaglobal.com/press/?cat=press-releases 

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