Lead Customer Marketing Specialist-Verticals

You will report directly to the Sr. Customer Marketing Manager, and you’ll work out of our Atlanta, GA or Minneapolis, Minnesota location on a Hybrid work schedule.

In this role, you will impact the company significantly by leveraging your expertise in customer marketing to develop and execute targeted strategies that drive customer engagement, loyalty, and revenue growth. Your ability to analyze market trends and customer data will strengthen customer relationships and contribute to Honeywell's overall success and profitability.

Key Responsibilities

• Develop and execute customer marketing strategies to drive customer engagement and loyalty
• Collaborate with sales teams to understand customer needs and develop targeted marketing campaigns
• Create and manage marketing programs, including email campaigns, social media promotions, and customer events
• Analyze market trends and customer data to identify opportunities for growth
• Monitor and report on the effectiveness of marketing campaigns, providing insights and recommendations for improvement
• Manage the customer journey, ensuring a seamless and personalized experience across all touchpoints
• Utilize marketing automation tools and CRM systems to optimize campaign performance and track customer interactions
• Collaborate with cross-functional teams, including product management and creative services, to develop compelling marketing collateral and assets
• Stay up-to-date with industry trends and best practices in customer marketing, bringing innovative ideas to drive continuous improvement
• Manage relationships with external vendors and agencies, ensuring deliverables are met on time and within budget

YOU MUST HAVE

• 6+ years of experience in customer marketing, verticalized marketing or related roles, bringing a wealth of knowledge and expertise to the team
• Strong analytical mindset with the ability to interpret data and make data-driven decisions
• Experience with marketing automation tools and CRM systems
• Ability to develop and execute targeted marketing campaigns and manage customer journeys
• Proven ability to collaborate effectively with sales teams and cross-functional groups

WE VALUE

• Bachelor's degree in Marketing, Business, or related field
• Dynamic and self-motivated individuals who thrive in a fast-paced environment
• Innovative and creative thinking to drive continuous improvement
• Customer-centric mindset with a passion for marketing and staying up to date with industry trends
• Strong problem-solving skills and ability to work collaboratively

BENEFITS OF WORKING FOR HONEYWELL

In addition to a competitive salary, leading-edge work, and developing solutions side-by-side with dedicated experts in their fields, Honeywell employees are eligible for a comprehensive benefits package. This package includes employer-subsidized Medical, Dental, Vision, and Life Insurance; Short-Term and Long-Term Disability; 401(k) match, Flexible Spending Accounts, Health Savings Accounts, EAP, and Educational Assistance; Parental Leave, Paid Time Off (for vacation, personal business, sick time, and parental leave), and 12 Paid Holidays. For more information visit: click here

The application period for the job is estimated to be 40 days from the job posting date; April 27, 2026, however, this may be shortened or extended depending on business needs and the availability of qualified candidates.

Due to compliance with U.S. export control laws and regulations, candidate must be a U.S. person, which is defined as a U.S. citizen, a U.S. permanent resident, or having protected status in the U.S. under asylum or refugee status.

ABOUT HONEYWELL

Honeywell International Inc. (Nasdaq: HON) invents and commercializes technologies that address some of the world's most critical challenges around energy, safety, security, air travel, productivity, and global urbanization. We are a leading software-industrial company committed to introducing state-of-the-art technology solutions to improve efficiency, productivity, sustainability, and safety in high growth businesses in broad-based, attractive industrial end markets. Our products and solutions enable a safer, more comfortable, and more productive world, enhancing the quality of life of people around the globe. Learn more about Honeywell: click here