At Ro, the Lead Creative, Design role is equivalent to a Senior Art Director—a highly experienced individual contributor who leads through craft, taste, and execution.
This is not a people management position. It is a hands-on creative role for someone who sets the bar through the work itself. You will bring ideas to life through exceptional design and art direction, elevating everything we put into the world with a sharp eye and a high standard for craft.
As a Lead Creative, Design, you will be a key creative voice on the Brand Creative team, partnering closely with writers, designers, editors, and cross-functional teams to concept and execute bold, effective work. You will help shape visual direction, contribute to early-stage ideas, and ensure that every output feels intentional, cohesive, and distinctly Ro.
Our team works in flexible, cross-functional squads, and you will be expected to contribute from the very beginning of a project. That means not just executing, but helping define the strategic idea—bringing a strong visual perspective into concepting and pushing the work toward a more expressive, differentiated territory.
This is a role for someone who obsesses over craft. You care deeply about typography, composition, imagery, and detail. You are comfortable working across formats and channels, and you take pride in making the final output feel exceptional, whether it’s a campaign, a TV spot, or a social asset.
You will work across all pillars of the business, including Weightloss, Sexual Health, Dermatology, Fertility, and future growth areas, helping ensure that the Ro brand shows up with clarity, consistency, and creative strength everywhere it lives.
This is a full-time role, and reports into our Design Director.
What you’ll do
Concept and execute design across campaigns, paid social, TV, OOH, CRM, and digital
Partner with writers and creatives to develop strong, visually compelling ideas from the ground up
Lead art direction across projects, including imagery, typography, layout, and overall visual expression
Elevate the craft and polish of every deliverable, setting a high bar for execution across all channels
Explore and apply AI tools and workflows to push creative output, speed, and craft, helping keep Ro at the forefront of AI-driven design and storytelling
Continuously push the Ro brand forward by evolving its visual expression, exploring new directions, and raising the creative bar
Take ownership of the work by proactively identifying opportunities, generating ideas, and driving projects forward without waiting for direction
Translate creative concepts into thoughtful, well-designed outputs that feel cohesive and on-brand
Contribute meaningfully to early-stage concepting within creative squads
Provide clear, actionable feedback to elevate the work of other designers and collaborators
Contribute to the evolution of Ro’s visual identity through design exploration and references
Stay current on design trends, tools, and cultural shifts to keep the work fresh and relevant
Partner with external agencies and production teams as needed
What you’ll bring
7+ years of experience in design, art direction, and brand creative
Fluency in Figma and Adobe Creative Suite
Experience using AI tools to enhance creative development, production, and craft (e.g., image generation, concepting, iteration, or workflows)
A portfolio that demonstrates strong conceptual thinking and exceptional craft across multiple channels
Deep expertise in typography, layout, color, and composition
Experience working across both campaign and performance marketing creative
Strong art direction skills, including working with photography, video, and motion
Ability to contribute to idea generation, not just execution
Experience with motion or 3D is a plus
Strong attention to detail and a consistently high bar for quality
Ability to manage multiple projects and move quickly without sacrificing craft
Strong communication and collaboration skills
Comfort working both independently and cross-functionally
A passion for Ro’s mission and a drive to push the brand forward
A hands-on approach to design and a passion for making, not just directing
How we work
You lead through craft, taste, and execution—not hierarchy
You elevate the polish and creative quality of every project
You bring a strong visual point of view into both concepting and execution
You collaborate closely with writers, creatives, and partners to make the work better
You adapt quickly to new needs and opportunities
You help Ro stand out with visual expression that is purposeful, gutsy, and bold
You help shape ideas through collaboration, not hierarchy. You jam with the team, speak up early, and bring a designer’s point of view to the concepting process
You are always looking for ways to push our brand forward
At Ro, we believe great design shapes how people feel, think, and act when making a choice. We also believe it plays a critical role in helping us stand out in the market, build brand awareness, and earn people’s trust and respect. Design is not just about aesthetics. It’s a strategic tool for connection, credibility, and long-term growth.
As Lead Creative, Design you will help us express our brand with clarity, conviction, and care.
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