The Integrated Marketing Specialist executes marketing campaigns, coordinates events, develops content, tracks engagement leads, and reports on performance metrics.
Who we are:
Field Nation brings companies and service professionals together through an integrated, easy-to-use platform. We support businesses looking to grow their service offerings while also empowering technicians to leverage their skills on their own terms. Our mission is to help the service delivery industry do great work, and we live that mission by doing great work for the companies and service professionals that depend on us.
Why is this role important to Field Nation?
The Integrated Marketing Specialist supports the execution of multi-channel marketing campaigns and events, including trade shows, webinars, and other marketing initiatives. This role works closely with the Senior Integrated Marketing Manager to ensure seamless integration of campaign elements across digital, in-person, and virtual channels, aligning with broader marketing and sales objectives.
What you'll get to do:
- Campaign Execution: Assist in the execution of integrated marketing campaigns across channels to drive demand generation and engagement, ensuring campaigns are aligned with business objectives.
- Content & Asset Development: Collaborate with the content, design, and digital teams to develop campaign and event assets, including emails, social media content, landing pages, and event materials, maintaining brand and messaging consistency.
- Event Coordination & Support: Coordinate logistics and support the execution of in-person and virtual events, including pre-event planning, vendor management, and on-site or virtual support. Ensure that events are integrated with broader campaign goals and aligned with target audiences.
- Lead Tracking and Communication: Monitor and track lead engagement across marketing campaigns and events, ensuring data accuracy and updating lead statuses. Communicate key contact actions and engagements to Sales, Business Development, and Customer Experience teams, adhering to the lead management framework set by the Sr. Integrated Marketing Manager. Provide regular lead engagement reports to support campaign optimization and align with sales and customer success objectives.
- Performance Tracking & Reporting: Pull and report on standard campaign and event metrics, such as attendance and engagement, and share insights with the Senior Integrated Marketing Manager.
You might be a good fit if you have:
- 1-3 years of experience in marketing, event coordination, or a related field.
- Familiarity with marketing tools (e.g., email marketing, CRM, event platforms) and basic digital marketing principles.
- Strong organizational skills with experience managing multiple projects simultaneously.
- Excellent communication skills and ability to work cross-functionally.
- Bachelor’s degree in Marketing, Communications, Event Management, or related field.
Why we think you'll love it here:
- Unlimited paid time off
- Annual vacation bonus - yes, we’ll pay you a bonus to take paid time off!
- Individualized growth + development plans
- Strong values around work/life balance
- Community involvement opportunities
- Competitive benefits: medical, dental, vision, paid parental leave + 401K
- Exposure to cutting-edge technologies to solve meaningful problems
Come as you are:
At Field Nation, we believe work is about more than checking the right boxes. If you don’t meet 100% of the requirements for this role, but still feel you’d be a good fit, we want to hear from you! We review all applications and may even have another open position where you are the perfect fit.
Employment is contingent on passing a pre-employment background check. Your written consent will be obtained prior to a background check being performed.
Top Skills
CRM
Email Marketing
Event Platforms
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