Integrated Marketing Manager

What You'll Do:

• Own select integrated campaigns from strategy through execution, driving alignment across Product Marketing, Brand, Web, Demand Gen, and Customer Marketing.
• Design campaign strategy by defining objectives, target audiences, positioning, and creative direction in collaboration with cross-functional partners.
• Manage campaign execution in Asana by building timelines, setting milestones, assigning ownership, and keeping work unblocked and moving forward.
• Partner with Creative and Content teams to ensure assets reflect the campaign narrative and are tailored to each stage of the buyer journey.
• Collaborate across GTM and regional marketing teams to ensure consistent execution, alignment with enablement and pipeline goals, and appropriate localization support for global markets.
• Collaborate with regional marketing teams to support the localization and execution of global campaigns, ensuring consistency in messaging and strategy across markets.
• Measure and optimize in partnership with Marketing Ops by establishing KPIs, reviewing performance, and translating insights into actionable next steps.
• Drive visibility and alignment by maintaining campaign briefs, trackers, calendars, and updates to keep stakeholders informed and engaged.
• Continuously improve processes by identifying opportunities to streamline workflows and scale best practices across the integrated marketing function.

What You'll Bring:

• 5-7 years of experience in integrated marketing, campaign management, or related roles, ideally within B2B SaaS.
• Strategic thinker with strong operational execution—you love both the why and the how.
• Experience working cross-functionally with teams like Product Marketing, Revenue Marketing, Creative, and Sales.
• Strong organizational and communication skills—you bring structure to complexity and clarity to collaboration.
• Familiarity with multi-channel campaign components including paid, web, content, lifecycle, account based experience and events.
• Data-driven mindset with the ability to connect performance metrics to business outcomes.
• Proficiency with tools like Asana, Google Workspace, Salesforce and HubSpot Collaborative, curious, and eager to grow your marketing expertise across the full funnel.

Nice to Have:

• Experience marketing to accounting, finance, or operations professionals.
• Exposure to B2B SaaS go-to-market strategies or product-led growth environments.
• Familiarity with campaign analytics tools such as Looker, Tableau, or Salesforce reporting.Experience partnering with regional or international marketing teams to support campaign localization and execution.