Integrated Marketing Campaign Manager

See yourself at Dataminr

Dataminr is seeking a Manager, Integrated Marketing Campaigns to lead and execute marketing strategies focused on the full pipeline and lifecycle management for B2B new business acquisition, upsell, cross-sell, and expansion. Reporting to the Senior Director, Integrated Demand Generation you will be the key owner in driving business growth by delivering targeted, integrated marketing programs that support Dataminr’s key use cases.

AI Innovation at Dataminr 

Working at Dataminr you’ll have the opportunity to tackle the most exciting trends in AI on a daily basis to power a revolutionary product that uncovers critical events around the world as they unfold.

Regenerative AI: our AI technology, ReGenAI, is a new form of generative AI that automatically regenerates real-time Live Event Briefs as events unfold. Learn more here.

Agentic AI: we recently launched our Agentic AI capability, what we’re calling our Intel Agents, that autonomously generates critical context for our clients on real-time events, threats, and risks allowing them to see the clearest, most accurate view of what’s happening on the ground. Learn more here

Multimodal AI: our platform detects events from many different types of data (images, video, sensor data, audio, and text in over 150 languages). Learn more here.

The opportunity

• Own integrated marketing campaign strategy that specifically drives pipeline velocity and conversion, working closely with sales to ensure optimal handoff and closing strategies

• Lead the development of integrated marketing programs that address the full customer lifecycle, focusing on new business acquisition, upsell, cross-sell, and customer expansion in support of revenue targets

• Take ownership of key programs execution, ensuring alignment with company objectives, revenue goals, and customer needs at all lifecycle stages

• Collaborate with sales, product marketing, subject matter experts, field and event marketing to align on marketing strategies and programs

• Own the strategy and program management of tactics across content, email, webinars, third party sponsorships/intent solutions, to drive high quality MQL/SQLs and full funnel engagement 

• Work closely with marketing operations to manage your piece of the reporting pie and report to key stakeholders on full funnel metrics and program results. Make data-driven decisions to optimize activity and support business growth in meaningful, measurable ways

• Collaborate with performance marketers to align on strategy to drive paid campaigns 

• Collaborate with social and web teams to ensure the business line you own is represented in the market to drive success 

What you bring

At Dataminr, we value you for who you are. We encourage you to apply for this role, even if you don't meet every qualification. Our candidates are reviewed on the basis of their skill and potential to succeed.

• 5+ years of campaign management experience in a B2B SaaS marketing environment. Security experience, specifically Cybersecurity experience is a benefit

• Ability to collaborate with multiple teams, including sales leaders, product marketing, subject matter experts, etc. to ensure alignment with company goals, revenue targets, and customer needs

• Ability to balance strategic thinking with hands-on execution in a fast-paced environment.

• Excellent verbal and written communications skills

• Creative and curious mindset; strong critical thinking skills

• Bachelor’s degree in marketing, business, or a related field

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About Dataminr

At Dataminr, we are a mission driven team of talented builders, creators and visionaries who have real-world impact on how organizations are able to respond to events. Dataminr’s groundbreaking, AI-powered, intelligence platform provides organizations with the earliest signals of emerging risks, events, and threats before they unfold. Trusted by two-thirds of the Fortune 50 and half of the Fortune 100, Dataminr’s platform analyzes billions of public data inputs spanning text, image, video, audio and sensor data across 150+ languages, empowering our clients to stay one step ahead in an increasingly complex world where every second counts. 

Founded in 2009, we have pioneered the world’s first real-time event detection platform, long before the recent Gen AI ‘boom.’ Dataminr operates all around the world united by our passion to use AI for the greater good, be agents of positive change and put our technology into the hands of clients charged with the responsibility to keep organizations running and keep people safe.

As our employees focus on developing our revolutionary technology, we focus on our employees. Dataminr is proud to offer a variety of flexible work arrangements, offices all over the world to foster collaboration, generous PTO and sick leave, and more, as part of our competitive benefits package aimed at keeping all our employees happy and healthy. Explore all our benefits here. 

We believe our differences give us strength. Our employees are empowered to be their best, authentic selves through various opportunities, such as our robust employee resource group (ERG) network, manager development programming, professional development funds, and more.

We serve a global community made up of many cultures and strive to reflect the world and clients we serve, with a workforce built on merit and equity. We actively condemn racism and discrimination in any form. We stand for social good, fostering a culture of allyship, and standing up for those who face systemic barriers to equality. We lead with empathy and strive to be agents of positive change in our company and in our communities.

The annual base salary range for this position is $108,000 - $135,000. You will also be eligible to receive a discretionary bonus and Company equity. Actual salary will be based on a number of factors including, but not limited to, geographic location, applicant skills, and prior relevant experience.

Dataminr is an equal opportunity and affirmative action employer. Individuals seeking employment at Dataminr are considered without regards to race, sex, color, creed, religion, national origin, age, disability, genetics, marital status, pregnancy, unemployment status, sexual orientation, citizenship status or veteran status.

Dataminr will collect and process your personal data. All personal data will be processed in accordance with applicable data protection laws. Please see Dataminr's candidate privacy notice available here. By providing your details and applying via our careers website, you acknowledge that you have read our candidate privacy notice. If you have any queries, please contact the People Team at [email protected] or [email protected].