Influencer Casting Manager

Execute competitor vetting of influencer applications during campaigns
Community research and reporting for specific Influencer Casting requests
Cast influencers that best fit specific campaign/client objectives
Recruitment from within community and digital landscape as needed
Manage recruitment/influencer budget for each specific campaign, as assigned by manager. Provide support to community members. Attend weekly touch base meetings

Talent Recruitment:

• Establish and maintain relationships with social media creators
• Provide Creator examples for Strategists/Sales to include in proposals for custom client requests 
• Identify and research potential social media creators for collaboration opportunities using various platforms and technology
• Reach out to creators or their managers through email, direct messages, or other communication channels to establish partnerships
• Negotiate and manage contracts with creators, ensuring all deliverables and expectations are clearly defined
• Generate Audience Insights for each Creator provided to clients 
• Negotiate and manage contracts with creators and/or their managers, ensuring all deliverables and expectations are clearly defined
• Monitor and analyze creators campaign performance, tracking key metrics such as reach, engagement, and conversions to help reframe future strategies
• Stay up-to-date with industry trends and emerging creators in order to identify new partnership opportunities
• Maintain the organization and data of internal Family Dollar community, ensuring up-to-date information for internal team

Talent Execution: 

• Collaborate with social media creators to develop campaign strategies and creative concepts
• Provide clear and detailed guidelines to creators regarding content creation, including specific messaging, branding requirements, and key campaign objectives
• Review and provide feedback on user-generated content (UGC) to ensure alignment with brand standards and campaign goals
• Coordinate with creators to obtain necessary assets (e.g., images, videos) within designated timelines
• Monitor the progress of creators content creation and communicate any adjustments or revisions as needed
• Maintain regular communication with creators throughout the campaign, addressing any questions or concerns they may have
• Offer support and guidance to creators in optimizing their content for maximum impact and engagement
• Conduct regular check-ins to ensure creators are meeting deadlines and deliverables are being fulfilled on time
• Track and document creators performance during campaigns, reporting results to internal stakeholders as required
• Foster positive relationships with creators by providing timely communication, recognition, and appreciation for their contributions

Skills and Proficiencies: 

• Strong knowledge of various social media platforms and their features (including, but not limited to: Instagram, TikTok, YouTube, Threads, Pinterest, and Snapchat)
• Familiarity with creators marketing strategies and best practices
• Excellent communication and negotiation skills to effectively engage with creators
• Ability to research and identify suitable creators based on target audience and campaign objectives
• Analytical mindset to track, analyze, and interpret data from creators campaigns
• Creativity and an eye for engaging content creation for both creators and company's social media handles
• Must have working knowledge of the following, or the ability to quickly become proficient in, social media management tools for scheduling, publishing, and monitoring platforms, as well as platforms such as Google Meet, Google Docs/Sheets, Monday.com, Slack, etc.
• Strong organizational skills to manage multiple creators partnerships and campaigns simultaneously
• Adaptable nature to keep up with changing trends in social media and creators culture

Travel:

• Occasional travel may be required for internal team meetings, training, client events, or creator-related activations (approximately 2–3 times per year)
• Candidates must be comfortable with travel and able to represent the team professionally during in-person engagements

Social Media (if needed):

These responsibilities are not necessarily part of the primary job function but may be assigned based on team or campaign needs:

• Collaborate with team to generate innovative ideas for social content
• Contribute to planning of social content strategies
• Execute copywriting for social content posts/story frames
• Research latest social trends and industry changes and apply this knowledge to enhance social content strategies and posts
• Pull data and generate insights based on community responses and engagement on social platforms 
• Schedule and publish posts across various social media channels using appropriate tools or platforms
• Interact with followers by responding to comments, messages, and inquiries in a timely manner
• Monitor social media conversations related to the company's brand or campaigns, engaging with users when needed.

At Inmar, we put people first and that means empowering our associates to thrive at every stage of life and career. Our comprehensive and competitive benefits package is thoughtfully designed to support a wide range of lifestyles and life stages.

Eligible associates have access to:

• Medical, Dental, and Vision insurance

• Basic and Supplemental Life Insurance options

• 401(k) retirement plans with company match

• Health Spending Accounts (HSA/FSA)

We also offer:

• Flexible time off and 11 paid holidays

• Family-building benefits, including Maternity, Adoption, and Parental Leave

• Tuition Reimbursement and certification support, reflecting our commitment to lifelong learning

• Wellness and Mental Health counseling services

• Concierge and work/life support resources

• Adoption Assistance Reimbursement

• Perks and discount programs

Please note that eligibility for some benefits may depend on your job classification and length of employment. Benefits are subject to change and may be governed by specific plan or program terms.

At Inmar, compensation reflects our belief in integrity, transparency, and the value of individual contributions. The hiring range for this position is:

58,762.13 - 97,936.88 USD Annual

The final offer may vary based on factors such as geographic location, job-related skills, education, certifications, work experience, and other relevant considerations.

Depending on the job level and role, it may include:

• Annual discretionary bonuses through our Core Company Performance Bonus Plan

• Equity grants, sign-on bonuses, and other tailored incentive opportunities

• Additional discretionary compensation, such as:

  • Growing Revenue Incentives

  • Corporate or VIP Bonuses

  • Deferred compensation opportunities

The actual annualized salary offered at the time of hire will be communicated in the candidate’s offer letter. We remain committed to fairness and transparency across all locations. Where required, including for remote-eligible roles, local pay ranges are disclosed in accordance with applicable laws and regulations.

We are an Equal Opportunity Employer, including disability/vets.

Recruitment Fraud Notice: Recruitment fraud is an increasingly common scam where individuals pose as employers to offer fictitious job opportunities. Scammers sometimes impersonate Inmar recruiters on LinkedIn and other channels. We will never ask for payment or sensitive personal information during the hiring process. Verify any role on our official Workday Careers site and learn how to spot scams in our full notice.

This position is not eligible for student visa sponsorship, including F-1 OPT or CPT. Candidates must have authorization to work in the U.S. without the need for employer sponsorship now or in the future.