Inbound Marketing Specialist

Red River is seeking an Inbound Marketing Specialist to join our growing team! The Inbound Marketing Specialist is responsible for attracting, engaging and converting potential customers through various inbound marketing channels, such as content marketing, social media, appointment setting and email marketing.

Primary Responsibilities

• Own and nurture the Marketing lead funnel working to qualify prospects and develop nurture campaigns to drive qualified leads

• Manage the completion of demand gen marketing activities including emails, blogs, eBooks, content syndication, eBooks, online advertising, social media, etc.

• Engage with leads via phone, email and other communication channels to qualify their interest and assess their potential as sales opportunities

• Qualify and convert a high volume of marketing leads into prospective customers and generate sales-ready meetings and opportunities

• Undertake daily administrative tasks to ensure the functionality and coordination of Demand Generation activities

• Develop and clean lists for Demand Generation campaigns

• Write content for Demand Generation campaigns, landing pages and prepare emails in marketing automation platforms (HubSpot)

• Conduct thorough research on each lead to gather relevant information and tailor the sales approach accordingly

• Collaborate closely with Sales Development Representatives and Account Executives to ensure a smooth handover of qualified leads and gather feedback on the outcome of initial meetings

• Continuously update and maintain accurate records of lead interactions and progress within the CRM system

• Update spreadsheets and databases with statistical, financial and non-financial information

• Collect campaign proof of performance for partner marketing activities

• Other duties as assigned

Requirements:

• Bachelor’s Degree or equivalent work experience

• 1-3 years of relevant experience

• Strong interest in Inbound Marketing and Sales

• Experience in Microsoft Office products

• Detail-oriented and responsive with the ability to multi-task and adhere to deadlines

• Excellent written and verbal communications

• Knowledge of HubSpot CRM is a plus

Basic Qualifications:

• U.S. Citizenship Required

Red River offers a competitive salary, excellent benefits and an exceptional work environment. You can review our benefit offerings here. If you are ready to join a growing company, please submit your resume and cover letter (optional).

EOE M/F/DISABLED/Vet

Red River is an equal opportunity employer.  All qualified applicants will receive consideration for employment.  Discrimination or harassment based upon any protected characteristics as defined by state or federal law is wholly inconsistent with our company values and will not be tolerated.

In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans Readjustment Act of 1974, and Title I of the American’s with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact [email protected]. PLEASE NOTE: This contact channel is reserved for use by individuals with disabilities who require special accommodations in order to submit an expression of interest in a position within Red River.

Red River does not accept unsolicited resumes from individual recruiters or third-party recruiting agencies in response to job postings or otherwise. Placement fees will not be paid to any recruiter unless Red River has an active agreement in place with the recruiter and such a request has been made by the Red River Talent Acquisition team and such candidate was submitted to the Red River Talent Acquisition Team via our Applicant Tracking System. Any unsolicited resumes or other data submitted to Red River in violation of this policy may be used by Red River without obligation to pay any fees of any kind to the recruiter.