(IMSA) Senior Coordinator, Marketing Operations & Insights

International Motor Sports Association (IMSA):

The International Motor Sports Association, LLC (IMSA) was originally founded in 1969 and owns a long and rich history in sports car racing. Today, IMSA is the sanctioning body of the IMSA WeatherTech SportsCar Championship, the premier sports car racing series in North America. IMSA also sanctions the IMSA Michelin Pilot Challenge, IMSA VP Racing SportsCar Challenge and Historic Sportscar Racing, as well as five one-make series: Ferrari Challenge North America, Lamborghini Super Trofeo North America, Mazda MX-5 Cup, Mustang Challenge and Porsche Carrera Cup North America. IMSA – a company within the NASCAR family – is the exclusive strategic partner in North America with the Automobile Club de l’Ouest (ACO) which operates the 24 Hours of Le Mans as a part of the FIA World Endurance Championship. The partnership enables selected IMSA WeatherTech SportsCar Championship competitors to earn automatic entries into the prestigious 24 Hours of Le Mans. For more information please visit www.IMSA.com, www.twitter.com/IMSA, www.facebook.com/IMSA or www.instagram.com/imsa_racing.

IMSA seeks a talented professional to join in the position of Senior Coordinator, Marketing Operations & Insights based in our Daytona Beach, Florida office.  

Position Summary

The Senior Coordinator, Marketing Operations & Insights serves as a central operational lead across IMSA’s Marketing, Partnership, Digital, Communications, and Broadcast teams. This role is responsible for overseeing reporting systems, managing cross-functional workflows, tracking partnership fulfillment, and delivering actionable insights that inform strategic decision-making. This position is designed for a marketing professional with 2–4 years of experience who thrives in structured environments, understands performance analytics, and can translate complex data into clear, executive-ready reporting. The Senior Coordinator ensures operational alignment, reporting accuracy, and measurable accountability across brand and partnership initiatives — while supporting (not leading) campaign execution efforts. This role does not operate brand campaigns directly. Instead, it ensures campaigns and partnership programs are measured, documented, and operationally supported with precision and clarity.

Duties include but are not limited to:

• Own and manage weekly, monthly, and event-based performance reporting across: Social media platforms, Digital campaigns, Broadcast exposure, and Partner activations
• Maintain and evolve standardized reporting templates and dashboards.
• Collect, organize, and validate data from internal and external sources.
• Ensure accuracy, consistency, and timeliness of recurring deliverables.
• Develop executive-ready summary decks highlighting KPIs, trends, and performance insights.
• Contribute data-driven observations to support strategic decision-making.
• Manage partnership fulfillment tracking systems across digital, broadcast, signage, and at-track activations.
• Document contracted deliverables and ensure internal alignment on execution status.
• Track partner-tagged content, media value, and exposure metrics.
• Support year-end partner recaps with comprehensive performance documentation.
• Identify operational gaps and recommend process improvements to enhance efficiency.
• Serve as operational liaison across Marketing, Partnership, Digital, Communications, Broadcast, and Event teams.
• Maintain integrated project timelines and shared status documents.
• Facilitate cross-functional update meetings focused on deliverables and reporting alignment.
• Escalate timeline risks or fulfillment discrepancies as needed.
• Support race-weekend marketing operations logistics and documentation processes.
• Collect and organize television ratings, streaming metrics, and exposure data.
• Maintain broadcast tracking documents and visual recap libraries.
• Collaborate with internal stakeholders to quantify media value and audience reach.
• Ensure broadcast reporting integrates into partner and executive summaries.
• Analyze campaign, content, and activation performance data.
• Identify trends in audience engagement, content effectiveness, and partner ROI.
• Monitor industry benchmarks and fan behavior metrics.
• Support leadership with data-backed insights and strategic reporting recommendations.
• Continuously refine reporting systems to improve clarity and impact.

Required skill / experience:

• Bachelor’s degree in Marketing, Communications, Sports Management, Business, or related field.
• 2–4 years of experience in sports marketing, marketing operations, partnership activation support, analytics, or project coordination.
• Demonstrated experience managing recurring reporting processes.
• Advanced proficiency in Microsoft Excel and PowerPoint.
• Experience working with dashboards, structured templates, and performance tracking systems.
• Strong organizational discipline and attention to detail.
• Ability to manage multiple workstreams and recurring deadlines simultaneously.
• Familiarity with social media analytics platforms (Instagram, X, Facebook, YouTube, etc.).
• Basic understanding of television ratings terminology and media valuation.
• Experience with project management tools.
• Experience supporting sponsorship or partnership reporting in a sports or entertainment environment.
• Motorsports industry familiarity preferred.

Apply Now!

Learn more about this role and our team by applying at www.careers.nascar.com for consideration.

We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!

NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, color, gender, gender identity and expression, age, national origin, disability, religion, sexual orientation, genetic information, pregnancy, veteran status or any basis that is protected by applicable law except where a bona fide occupational qualification exists.

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