HR Content Marketing Lead

Grow With Us! At Hilb Group, we recognize that our associates are our greatest asset. We promote a service-driven culture of high performance that encourages career and professional development. The Hilb Group is currently seeking a motivated and ambitious HR Content Marketing Lead to join our team. The ideal candidate will be motivated to succeed, is well organized, able to prioritize, and able to work well with a team. This is a remote position.
Responsibilities:

• Responsible for Content Strategy & Planning, driving and maintaining the HRC content calendar to ensure consistent, timely, and high-quality content delivery. This includes balancing frequency to prevent audience fatigue and unsubscribe rates, while ensuring clients receive notifications at least 90–120 days in advance of foreseeable compliance regulation implementation dates.

• Lead end-to-end content development, including strategy, writing, editing, proofreading, and publishing of HR compliance-focused materials (e.g., HR Alerts, Practice Pointers, e-books, newsletters, infographics, Knowledge Hub resources, webinars and social media posts).

• Partner with internal subject matter leads (e.g., HR Consulting, Recruiting, etc.) to capture insights and translate them into timely, accurate, and engaging content aligned with brand standards and strategic objectives.

• Conduct regular audits to ensure NP-HRC-approved master templates, proposals, presentations, and collateral materials are properly organized, using correct file types, naming conventions, and storage locations.

• Design and manage presentations and templates, ensuring alignment with NP-HRC brand standards, correct file types, naming conventions, and organized storage. Maintain a centralized library to support internal and client-facing needs.

• Own the external webinar process, coordinating with internal and external partners to deliver seamless, branded experiences.

• Track and analyze content performance using dashboards and engagement metrics (e.g., clicks, downloads, conversions). Collaborate with HRC leadership to refine strategy based on insights and audience feedback.

• Collaborate with internal subject matter experts and Hilb Group Corporate Marketing to capture insights, elevate SEO rankings, expand audience reach, and drive strategic campaigns that promote HR Consulting services.

• Design and deliver marketing initiatives that support partnership programs—including joint campaigns, co-selling efforts, product integrations, and co-development projects—focused on increasing visibility, engagement, and strategic impact.

• Create and manage Microsoft Forms and/or SurveyMonkey for surveys, event registrations, and workflow automation as directed.

• Manage and mentor the Marketing Support Associate, ensuring timely execution of marketing tasks and supporting professional development.

Qualifications:

• Bachelor’s degree in marketing, Communications, Business, or a related field (HR experience is required.)

• 7–10 years of relevant experience.

• Demonstrated experience creating HR-related content.

• Familiarity with HR regulations and industry trends, with the ability to translate complex topics into accessible content for diverse audiences.

• Exceptional writing and editing skills with an eye for detail.

• Strong proficiency in PowerPoint (presentation design, formatting, and storytelling).

• Advanced skills in Excel (data analysis, dashboards, and formatting).

• Strong proficiency in Adobe Creative Suite, with exceptional expertise in InDesign.

• Experience with Salesforce Community Cloud is a plus.

• Experience with Salesforce Marketing Cloud will be given high priority.

• Proficiency in content management systems and familiarity with SEO tools.

• Strong understanding of digital marketing and social media platforms.

• Analytical mindset with the ability to interpret data and adjust strategies accordingly.

• Demonstrated proactive ownership of responsibilities, ensuring timely execution, quality outcomes, and strategic alignment.

• Initiative-driven approach to identifying gaps, proposing solutions, and following through independently.

• Demonstrated communication with stakeholders and rigorous deadline management to ensure deliverables meet or exceed expectations.

• Mindset of continuous improvement, actively seeking feedback and applying learnings to future initiatives.

Benefits: 

• Company Paid Life Insurance, Long-Term and Short-Term Disability.

• Medical, Dental, Vision and FSA/HSA plans.

• 401(k) with company match.

• Additional voluntary benefits including Critical Illness, Accident Insurance, Hospital Indemnity and Supplemental Life Insurance, Legal and Identity Protection, and Pet benefits.

• Generous PTO.

• An awesome team of professionals!

The Hilb Group is an equal opportunity employer, and we actively support and comply with all applicable federal, state, and local laws prohibiting all forms of discrimination in employment. Additionally, we have a zero-tolerance policy for all forms of harassment in violation of federal, state, and local laws.