Head of Product Marketing

We’re hiring a Head of Product Marketing to own how Cordial shows up to the market—across sales, launches, demos, and analyst conversations.

This is a hands-on, builder role. You’ll sit at the intersection of Product, Sales, Marketing, and Exec Leadership, and you’ll be accountable for turning product capability into clear positioning, compelling proof, and sales-ready assets that move deals forward.

This role is not theoretical PMM.

It’s about enablement, demos, GTM execution, and credibility—internally and externally.

Own Sales & GTM Enablement

• Own all core sales assets: pitch decks, one-pagers, competitive narratives, proof points, and objection handling.
  
• Build and maintain enablement that Sales actually uses—clear, current, and grounded in real deals.
  
• Partner closely with Sales leadership to support pipeline creation, acceleration, and win-rate improvement.
  

Own Demo Strategy & Demo Experiences

• Own demo tours on our website, and product storytelling end-to-end.
  
• Partner with Product and Sales Engineering to define what gets shown, when, and why.
  
• Lead the evolution toward interactive demo tooling (we’ll be evaluating platforms in February) and modern demo workflows.
  

Lead GTM Enablement

• Define how new products, capabilities, and use cases go to market.
  
• Build clear GTM playbooks that align Product, Sales, Marketing, and RevOps.
  
• Ensure every launch has a clear who it’s for, why it matters, how to sell it story.
  

Product Launches & Release Marketing

• Own launches from beta to GA—narrative, packaging, messaging, and internal readiness.
  
• Translate roadmap into market-facing value without hype or fluff.
  
• Maintain a consistent release drumbeat that reinforces our Battle for Attention narrative.
  

Own Analyst Relations (AR)

• Lead analyst engagement across briefings, inquiries, and evaluations.
  
• Ensure Cordial’s positioning is crisp, differentiated, and credible in the analyst ecosystem.
  
• Partner with leadership to prepare execs for high-stakes analyst conversations.

• Deeply technical when needed—you can go down the stack and come back up with a clear story.
  
• Fluent in both Product and Sales contexts; you treat both as first-class stakeholders.
  
• Strong demo builder and product storyteller—you know how to show value, not just explain it.
  
• Comfortable owning complex narratives across multiple products, personas, and use cases.
  
• Experienced in enablement, launches, and GTM—not just messaging decks.
  

• Resourceful and scrappy—you thrive on small teams and imperfect inputs.
  
• Strong communicator with executive presence (written, verbal, and in the room).
  
• Humble, kind, and a great listener—low ego, high standards.
  
• Trusted partner across functions; you bring clarity, not friction.
  
• Bias for action, but never at the expense of quality.
  

• 8–12+ years of B2B SaaS Product Marketing experience (martech experience a strong plus).
  
• Proven track record owning enablement, demos, launches, and GTM execution.
  
• Comfortable operating at both strategic and tactical levels—setting direction and doing the work.
  
• Experience working directly with exec teams, sales leaders, and product leadership.
  
• Builder mindset: you leave things better, clearer, and more usable than you found them.

COMPENSATION & BENEFITS

$165,000.00-$185,000.00 annually. The compensation range may be adjusted based on experience and location. In combination with base salary, Cordial's compensation package includes equity and bonus, a robust benefit plan (medical/dental/vision/life), 401k match, flexible time off. Additionally, we offer perks such as monthly wellness and cell phone stipends, childcare and continued education yearly reimbursements. We pride ourselves in maintaining a healthy work/life balance, a strong dedication to DE&I efforts, and an overall respectful and open culture!