Head of Product Marketing & Campaigns - CA (all genders)

At GotPhoto, we are freeing photographers to be more successful.

Through our platforms GotPhoto.com and fotograf.de, we help professional photographers simplify and transform the way they work — from photo management and client communication to ordering and payment processing. Our end-to-end workflow and e-commerce solution gives photographers more time to focus on what matters most: being behind the lens.

Since 2012, we’ve built a sustainable and profitable business driven by entrepreneurial spirit, innovation, and a deep understanding of photographers’ everyday challenges. Today, thousands of photographers trust our software , creating their own success stories along the way.

As the leading e-commerce engine for professional volume photographers and a business backed by EQT, one of the world’s leading private equity firms, we’re powered by a team of 150+ talented and international people building technology that simplifies photographers’ everyday work and helps them focus on capturing meaningful moments.

Join us on our journey to empower photographers like never before.

Do you want to connect product innovation with market execution and lead the team behind it?

Are you ready to own a GTM process, a campaign calendar across markets, and a team of four at a fast-moving B2B SaaS company?

...then you are our perfect match!

This role is remote from the US or Canada (Eastern or Central Time) and reports directly to our Marketing Director.

Drive Product Marketing Maturity & GTM Execution

• Product Marketing Leadership: Transform Product Marketing into a strategic engine by defining clear value props, go-to-market playbooks, and crisp customer positioning.

• Go-To-Market Alignment: Audit and fix current GTM gaps to ensure reliable, high-impact product launches that unify Product, Revenue, and Support teams around a shared timeline.

Own the Campaign Calendar for our markets

• Plan and run the campaigns that deliver our MQL targets in the growth market US as well as in the established markets Germany / Austria / Switzerland and UK.

• Prioritize and sequence campaigns and its content across channels together with your team and agency partners.

Deliver Events That Work

• Run online events with strong attendance and offline events that our customers rate highly.

• Make sure every event ties back to the campaign calendar and our growth targets.

Build an Active Online & Offline Community

• Turn customers, prospects, and advocates into passionate brand fans across both digital spaces and in-person touchpoints.

• Design programs, rituals, and peer-to-peer engagement that continuously educate, activate, and empower our community.

Lead a Team of Four

• Lead product marketing, content marketing, events, community and social media.

• Set clear goals, build operational workflows and develop your people.

• Manage the agency that delivers our website and graphic work, from briefing to quality review.

Work Across Teams and Markets

• Collaborate closely with Product, Sales and Customer Support.

• Bring a US perspective into a global marketing team that also serves DACH and the UK.

Experience

• B2B SaaS Marketing: You have 7 to 10 years of experience, including product marketing and GTM launches.

• SMB Environments: You know how to reach and convert small and mid-sized business customers.

• People Leadership: You have led a marketing team and know how to build workflows around it.

Skills

• Strategic GTM Thinking: You connect product strategy to market execution.

• Hands-on Campaign Execution: You can plan a campaign and also ship it.

• Stakeholder Management: You align Product, Sales and Support without friction.

• Tools: HubSpot is a must; the Atlassian suite is a plus.

• Language: Excellent written and spoken English.

Mindset

• Extreme Ownership: You take responsibility for results, not only for tasks.

• Pragmatism: You choose the solution that works over the one that looks perfect.

• Finisher Mindset: You bring projects across the line.

• Builder Mentality: You enjoy creating structure where none exists yet.

• Work Where You’re Best: We are a remote-first organization that prioritizes impact over office hours. While our roots are international, we empower our team to design a workspace that fuels their best work—whether that’s a home office, a local café, or wherever you find your focus. You bring the talent; we provide the flexibility.

• Work from (Almost) Anywhere: We believe in flexibility that respects your lifestyle. You have the option to work abroad for up to 40 days per year. Whether you are visiting family or simply seeking a change of scenery, we support a work-from-anywhere culture that helps you stay inspired.

• Recharge & Unwind: We prioritize your well-being over a fixed tally of hours, which is why we offer a flexible, unlimited PTO policy and flexible sick days. Whether you need a long-awaited vacation, or time to recover from the unexpected, you have the autonomy to take the time you need to stay at your best.

• Comprehensive Care: We provide comprehensive medical, dental, and vision insurance to ensure you and your family are fully covered. We complement our core healthcare with a broad range of additional benefits, offering a mix of company-sponsored coverage and voluntary options designed to protect your income and your household.

• Multicultural & Inclusive Team: We thrive on diverse perspectives. Our international team fosters a culture of mutual respect and professional exchange, ensuring that fresh ideas and tolerance are at the heart of everything we build together.

• Fuel Your Growth: We’re big on learning. You’ll get a dedicated education budget to explore new ideas and grow professionally.

Research shows that candidates from underrepresented backgrounds may refrain from applying for positions if they feel they don't meet all qualifications. We strongly encourage you to apply if you’re interested: we're excited to discover how your distinctive experience can enhance our team!
We work as one team. Wherever you come from. However, you identify. We believe in equal opportunities.