As Head of Marketing, you will execute paid acquisition strategies, optimize UGC ad campaigns, and lead the marketing team to drive growth and align with finance goals.
At Jobscan, we’re passionate about empowering job seekers to land more interviews with AI. We have helped millions of job seekers get more interviews in 100+ countries. Jobscan’s platform benefits job seekers, employers, universities, and communities. We're a fast-growing startup 🚀. Since its founding in 2014, Jobscan has thrived for 11 years as a 100% self-funded company, achieving consistent profitability and rapid growth without VC investment. Recently, we’ve transformed into an AI-first company, leveraging cutting-edge tools to enhance operations and our product. This independence allows us to stay laser-focused on our customers, delivering impactful solutions for job seekers. Join us if you wish to be a part of a company that makes a real difference in people’s lives ❤️!
Summary
We are looking for a smart, driven and versatile Head of Marketing who primarily focuses on continuing to accelerate growth of the business through paid acquisitions. This role will collaborate directly with the CEO,. finance, and head of departments to drive growth.
What you'll help us with:
- Paid Ad (SEM) Expertise: Design and execute a high-impact paid acquisition strategy to continue to scale up spend across platforms like Google, Meta, TikTok, and YouTube, prioritizing UGC ads to drive engagement and conversions.
- UGC Ad Expertise: Develop and optimize UGC ad campaigns, sourcing authentic content from creators to reduce CAC and boost click-through rates.
- Analytics & Reporting: Use tools like Google Analytics, SEMrush, or Appsflyer to track paid and organic performance, identifying high-value segments and reducing churn through data-driven insights.
- Team Leadership: Mentor marketing team members and collaborate with product and finance teams to align campaigns with retention and monetization goals.
- Experimentation: Test innovative ad formats, content types (e.g., case studies, tutorials), and SEO tactics to stay ahead of industry trends.
What will make you successful:
- Experience:10+ years in marketing functions with 5+ years leading performance marketing for consumer apps and/or eCommerce or D2C brands. Proven success in paid ad and UGC ad campaigns (e.g., TikTok, Instagram). Proven success in paid ad and UGC ad campaigns (e.g., TikTok, Instagram).
- Startup Experience: At least 5+ years of experience in a tech startup environment.
- Managed a budget of $2m+ in paid search budget or $250k in paid social budget.
- Track Record: Successfully scaled paid marketing while achieving ROI efficiency. Experience scaling organic traffic through content and SEO is a plus.
- Leadership: Experience leading startup marketing teams, with strong communication skills to align with CEO and finance stakeholders.
Benefits
- Remote work - we trust you to get your work done and make it to your meetings👩💼👨💼
- Competitive salary + stock options - you should have a piece of what we're building here🏗️
- Flexible schedule - we make it easy to take care of the important things, like your family and health👪👩⚕️
- Unlimited PTO + 14 Paid Holidays + Paid Sick Days - we want our employees to have time to care for their personal wellness and mental health💆♀️💆
- Paid maternal/parental leave - enjoy time with your family's new addition👩🍼👨👩👧
- 401(k) + employer match 💸
- Medical, dental, vision, and life insurance with generous employer contributions🏥
- Health savings accounts
- Life insurance
- $1000 office stipend; monthly education and internet stipend
- Wellness stipend - use for yoga class, gym membership, or anything that improves your personal wellness🧘♀️
- Apple computer or PC of your choice
Jobscan is committed to equal pay; diversity, equity, and inclusion; and As we continue to grow, we are always adding more benefits and perks for our team.
Jobscan provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
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