What is Amplemarket all about?
Amplemarket's premise is that a lot of the playbooks used by B2B sales teams that worked 5 years ago don't cut it anymore.
In today's environment, sales teams need to have a tremendous amount of information about their prospects to decide when is the best moment and channel to reach out in the most relevant way. You can't do this with 5 different data/sales enablement point solutions that don't share the same data schema and barely communicate with each other. Amplemarket is the all-in-one compound solution that enables this.
Our AI-powered sales platform helps B2B companies generate more opportunities thanks to our advanced lead generation engine, hyper-personalized sequencing, omnichannel outreach, and AI-powered smart actions. We are backed by Y Combinator, and we are powering the sales teams at some of the fastest-growing companies in the world like Deel, Moveworks, H1 and Vanta.
As Head of Marketing, you will own and drive Amplemarket’s marketing strategy, positioning the company as a leader in the industry. You’ll be responsible for building a scalable demand generation engine, expanding brand awareness, and ensuring marketing efforts contribute directly to revenue growth. You will oversee all marketing initiatives, from paid acquisition and pipeline generation to brand positioning and team expansion, while collaborating closely with Sales, Product, and Executive teams to achieve company-wide goals.
You will:
Drive Digital Marketing & Growth
- Own and scale our digital marketing strategy, ensuring alignment with business goals.
- Launch multi-channel paid campaigns (Google Ads, LinkedIn, Facebook, etc.) to drive pipeline growth.
- Optimize website performance, SEO, and conversion funnels to improve lead quality.
- Identify and test new acquisition channels for customer reach.
Lead Demand Generation & Performance Marketing
- Develop and execute demand generation strategies, including ABM, email campaigns, and lead nurturing.
- Track key metrics (CAC, LTV, ROAS, conversion rates) to optimize performance.
- Utilize A/B testing and analytics to refine marketing tactics.
Manage Events & Community Engagement
- Plan and execute online and offline events (webinars, conferences, meetups) to boost engagement and lead generation.
- Build and manage a strong community strategy, fostering relationships with customers and industry influencers.
- Develop customer advocacy programs, leveraging testimonials and case studies.
Own Product Marketing & Sales Enablement
- Develop marketing collaterals (decks, case studies, landing pages) to support Sales.
- Conduct competitive analysis and refine product messaging.
- Align closely with Sales and Product teams on go-to-market strategies.
Scale the Marketing Team
- Hire, mentor, and lead a high-performing marketing team.
- Foster a culture of innovation, experimentation, and data-driven decision-making.
- 6+ years of experience in Marketing, with at least 3 years in a leadership role, preferably in B2B SaaS.
- Proven ability to develop and execute data-driven marketing strategies that drive revenue growth.
- Strong expertise in paid acquisition, demand generation, and performance marketing across multiple channels (Google Ads, LinkedIn, Meta, etc.).
- Experience leading multi-channel campaigns, including ABM, email marketing, and organic growth strategies.
- Ability to inspire, mentor, and scale a high-performing marketing team, setting clear expectations and fostering a culture of innovation.
- Strong analytical skills with a focus on key marketing KPIs to optimize campaign performance.
- Exceptional written and verbal communication skills to align marketing efforts with Sales and Product teams.
- Comfortable working in a fast-paced, high-growth environment, adapting quickly to changing priorities and market trends.
- Experience with marketing automation tools and CRM platforms.
- Fluency in English is required.
A little more about Amplemarket:
- We are a post-Series A start-up
- We are backed by YCombinator
- Fast growing startup with product market fit
- Founders also created https://fermatslibrary.com
- You can listen more about us here: https://bit.ly/2W7fVDR
We offer:
- Nice work environment
- Competitive Salary
- Health Insurance
- Stock Options
- Annual Company Trip in a secret location
- and more!
Amplemarket is committed to creating an inclusive employee experience for all.
Regardless of race, gender, religion, sexual orientation, age, disability, or if you’re parenting the next generation of innovators, we firmly believe that what truly matters is how your skills, knowledge and personality fit our company. So bring your best professional version of yourself, and apply - we'd like to hear from you!
Top Skills
Similar Jobs
What you need to know about the Charlotte Tech Scene
Key Facts About Charlotte Tech
- Number of Tech Workers: 90,859; 6.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lowe’s, Bank of America, TIAA, Microsoft, Honeywell
- Key Industries: Fintech, artificial intelligence, cybersecurity, cloud computing, e-commerce
- Funding Landscape: $3.1 billion in venture capital funding in 2024 (CED)
- Notable Investors: Microsoft, Google, Falfurrias Management Partners, RevTech Labs Foundation
- Research Centers and Universities: University of North Carolina at Charlotte, Northeastern University, North Carolina Research Campus
