Head of Digital Marketing & Analytics

**This role is located in Somerville, MA - We are a hybrid work environment and are in the office 3+ days/per week.**

Tulip, the leader in frontline operations, is helping companies around the world equip their workforce with connected apps, leading to higher quality work, improved efficiency, and end-to-end traceability across operations. Companies of all sizes and across industries have implemented composable solutions with Tulip’s cloud-native, no-code platform to solve some of the most pressing challenges in operations: error-proofing processes and boosting productivity, capturing and analyzing real-time data, and continuous improvement.

A spinoff out of MIT, Tulip is headquartered in Somerville, MA, with offices in Germany and Hungary. Focused on composable, human-centric solutions for industrial environments, Tulip is disrupting the MES category and has been recognized as a World Economic Forum Global Innovator. Tulip has also been named one of Energage’s Top Workplaces USA and one of Built In Boston’s “Best Places to Work” and “Best Midsize Places to Work” for 2024. 

About You:

You’re a strategic, highly organized, and execution-driven marketing leader to lead digital marketing and support special projects across the marketing organization. In this role, you will report to the CMO, working closely with her and the marketing leadership team to drive operational excellence, support strategic initiatives, and provide critical insights to shape our go-to-market approach. This is an ideal opportunity for a data-driven leader with a strong digital marketing background, exceptional analytical skills, and the ability to operate at both a strategic and tactical level. You will manage one direct report and have the opportunity to hire another, building out a high-performing team. In this role you would collaborate with the executive and broader leadership team at Tulip.

What skills do I need? 

• 8+ years of progressive experience in digital marketing and analytics, with a proven track record of driving measurable results.
• Strong leadership experience, including managing direct reports and building high-performing teams.
• Deep expertise in SEO, SEM, CRO, and digital advertising platforms.
• Exceptional analytical skills with the ability to translate complex data into clear, actionable insights and recommendations.
• Proficiency in marketing analytics tools (e.g., Google Analytics, marketing automation platforms, CRM systems, business intelligence tools).
• Demonstrated ability to think strategically and execute tactically.
• Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively across all levels of an organization.
• Highly organized, detail-oriented, and able to manage multiple priorities in a fast-paced environment.
• Proactive, resourceful, and a strong problem-solver.
• Experience working in a high-growth SaaS or technology company is a plus.

Key Responsibilities:

Digital Marketing Leadership

• Website Strategy & Ownership: Act as the marketing steward driving the optimization of content, landing pages, and conversion rates on Tulip's website. 
• SEO & LLM Discovery: Develop and execute strategies to optimize our website for search engines and emerging LLM (Large Language Model) discovery, ensuring maximum visibility and organic traffic.
• Conversion Rate Optimization (CRO): Continuously identify and implement opportunities to improve website conversion rates across all key user journeys.
• Paid Media & Landing Page Strategy:Develop and oversee the strategy for our paid advertising programs (brand awareness, product awareness, demand generation), ensuring optimal performance and ROI, and managing against budget..
• Establish and track key performance indicators (KPIs) for all digital marketing activities, providing clear visibility into performance.
• Digital Innovation: Stay at the forefront of digital marketing trends and technologies, identifying new opportunities to enhance Tulip's online presence and engagement.

Analytics & Insights:

• Reporting & Insights: Drive forward the development and delivery of comprehensive marketing reporting and insights, and in frequent collaboration with Marketing and Go to Market Operations.
• Pipeline Reviews: Partner with sales and marketing teams to provide analytical support for pipeline generation reviews, identifying trends and areas for optimization.
• Deep Dives: Conduct specific area deep dives into marketing performance, uncovering root causes and actionable solutions.
• Marketing Modeling & Measurement: Support general modeling efforts for SDR (Sales Development Representative) effectiveness, marketing return on investment (ROI), and overall marketing contribution to revenue and opportunity generation.

Operational Leadership

• Strategic Initiatives: Partner with the CMO on key strategic initiatives, providing research, analysis, and project management support.
• Marketing Leadership Cadences: Lead and support critical marketing leadership team cadences, such as monthly operating reviews and in-team reviews, providing data-driven insights and recommendations
• Operational Excellence: Facilitate the smooth operation of the marketing department, optimizing processes and workflows to improve efficiency and effectiveness.
• Cross-Functional Collaboration: Act as a key liaison across various departments, ensuring seamless communication and alignment on marketing priorities.

Key Collaborators:

• Marketing Leadership
• Web Product & Engineering
• GTM Operations

Working At Tulip

We know even great candidates experience imposter syndrome. Even if you don’t match every requirement, applying gives you the opportunity to be considered. 

We’re building a strong, diverse team that values hard work, families, and personal well-being. Benefits of working with us include:

US Employees 

• Direct impact on product and culture
• Company equity
• Competitive benefits package including Health, Dental, Vision, Short-term Disability, Long-term Disability, Life Insurance, AD&D Insurance, Flexible Spending Account (FSA), Commuter Benefits, Parental Leave, and 401(K)
• Flexible work schedule and unlimited vacation policy
• Virtual company events and happy hours
• Fitness subsidies

We are an equal opportunity employer. At Tulip, we celebrate all. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Help us build an inclusive community that will transform frontline operations.