Head of Integrated Campaigns and ABM

We are seeking a strategic, hands-on marketing leader to build and scale our Integrated Campaigns and Account Based Marketing (ABM) functions from the ground up. This role will partner closely with senior revenue leaders across Sales, Product Marketing, and Revenue Operations to translate our go-to-market (GTM) strategy into high impact, measurable demand generation and ABM programs that drive pipeline and revenue growth.

The ideal candidate combines strategic vision with operational excellence, a deep understanding of B2B demand generation frameworks, and a proven ability to align marketing and sales. You will architect the team, processes, and partnerships that bring our campaigns to life.

• Partner with senior revenue and marketing leadership to translate GTM strategy into actionable campaign and ABM plans that drive pipeline and accelerate revenue.
• Build, lead, and mentor an integrated campaigns  and ABM team.
• Collaborate closely with Sales, and Rev Ops to define campaign priorities, ensuring alignment with revenue targets.
• Deploy and operationalize best practice B2B marketing frameworks for campaign planning, execution, and optimization.
• Drive cross-functional collaboration across marketing teams including brand, product management, creative, content, project management, and marketing operations to ensure seamless execution of campaigns.
• Establish and manage campaign and ABM budgets in partnership with Finance, ensuring spend efficiency and alignment with measurable business outcomes.
• Participate in interlocks with Sales and Rev Ops to ensure feedback loops are used to assess campaign performance, collect feedback, and continuously optimize.
• Define success metrics, dashboards, and reporting cadences to track performance across channels and segments.
• Serve as a thought partner to Product Marketing and Sales Leadership in shaping audience segmentation, messaging, and value propositions for targeted initiatives.

• 12+ years of experience in B2B marketing, integrated campaigns, and ABM, including experience building and leading teams from the ground up preferred.
• Proven ability to translate strategic business goals into executable marketing programs that deliver measurable results.
• Strong understanding of B2B demand generation and ABM frameworks (e.g., SiriusDecisions, TOPO, ITSMA, etc.) and experience applying them in practice.
• Skilled at leading through influence and alignment across cross-functional and executive stakeholders.
• Deep experience partnering with Sales, Product Marketing, CS, and Revenue Operations on pipeline generation, acceleration and account engagement strategies.
• Demonstrated success managing budgets and optimizing across channels.
• Exceptional communication, presentation, and stakeholder management skills.
• Experience in B2B SaaS or high-growth technology environments strongly preferred.

Pay:

Target pay ranges based on Geographic Zones* for Level 6: 

• Zone 1: San Francisco/Bay Area or NYC Metropolitan Area, Boston, Seattle - $187,000 - $257,000**
• Zone 2: Irvine, LA, Monterey, Santa Barbara, Santa Rosa, Austin, Portland, Philadelphia, Chicago - $168,000 - $231,000**
• Zone 3: All other US locations - $158,000 - $218,000**
• Inclusive of 10% Bonus Target

LaunchDarkly operates from a place of high trust and transparency; we are happy to state the pay range for our open roles to best align with your needs. Exact compensation may vary based on skills, experience, and location.

*Within the United States, our geographic pay zones are defined by counties surrounding major metropolitan areas.
**Restricted Stock Units (RSUs), health, vision, and dental insurance, and mental health benefits in addition to salary.

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At LaunchDarkly, we believe in the power of teams. We're building a team that is humble, open, collaborative, respectful and kind. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, or disability status. LD invites any applicant to review our written Affirmative Action Plan. To do so, contact People Ops at [email protected]. 

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