Lead developer marketing efforts, engage communities, oversee programs and initiatives, build relationships with key partners, deliver content, and analyze impact.
About Actian
Actian empowers enterprises to confidently manage and govern data at scale. Organizations trust Actian data management and data intelligence solutions to streamline complex data environments and accelerate the delivery of AI-ready data. Designed to be flexible, Actian solutions integrate seamlessly and perform reliably across on-premises, cloud, and hybrid environments.
Join our dynamic culture and team of enthusiastic, bright minds and be part of an environment where you can innovate and collaborate in a context that has lasting, transformative impact in the worlds of data management, integration, and analytics.
About the Role:
We are seeking an experienced Head of Developer Marketing to lead our efforts in engaging and growing our developer and AI/ML engineer community.
This role will be at the forefront of our launch and growth strategy for new database products, which target developers working on AI solutions both at the edge and in the cloud.
This role will lead the global developer marketing function and be responsible for developer evangelism, developer marketing programs, and community engagement.
You will build high-value relationships with partners like Hacker News, Hackernoon, Dev.to, AI/ML publications, and expand our footprint at developer conferences.
This is a role for a strategic and hands-on leader who can operate at the intersection of marketing, product, and community and who knows how to make Actian the first choice for any developer building AI applications on premises, in the cloud, or at the edge.
Key Responsibilities
- Strategy & Leadership: Define and execute the global developer marketing strategy to drive awareness, adoption, and advocacy among developers and AI/ML engineers. ensuring we speak with an authentic voice across channels and programs.
- Developer Programs: Lead developer acquisition programs, ensuring they deliver measurable developer engagement. Collaborate with Demand Gen on paid marketing for developers, including advertising campaigns targeting AI/ML developers, sponsorships, and experimental acquisition channels. Oversee developer events strategy, including conference sponsorships, speaking engagements, workshops, and creative activations showcasing use cases.
- Community Building: Establish and nurture a vibrant developer community through events, forums, hackathons, and online content. Own and develop key relationships with AI/ML developer communities and influencers (AI research labs, ML Twitter, GitHub AI community, etc.)
- Content & Enablement: Oversee the creation of technical content, tutorials, sample applications, and other resources that empower developers to succeed with our products.
- Collaboration: Work closely with Product, Engineering, Sales, and Marketing teams to align on messaging and ensure a cohesive go-to-market approach. Collaborate cross-functionally to ensure developer needs inform roadmap and messaging.
- Metrics & Optimization: Measure and analyze the impact of developer marketing initiatives, using data to refine tactics and improve engagement over time.
Qualifications
- 7+ years in developer marketing or a closely related field, ideally in a B2B tech or SaaS environment.
- Previous Developer Marketing position required.
- Strong understanding of developer communities, developer tools, and the AI/ML landscape.
- Experience as practitioner in the data and AI field; deep knowledge of databases, application development, and AI/ML.
- Excellent communication skills and the ability to translate technical concepts into compelling narratives.
- Leadership experience and a collaborative mindset to drive cross-functional initiatives.
- Ability to work with and manage agencies and contractors to deliver results.
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