Head of Demand Generation

About Freshpaint:

Customer data is the fuel that drives all modern businesses. From product analytics, to marketing, to support, to advertising, advanced data analysis in the warehouse, and even sales – customer data is the raw material for each function at a modern business.
For highly regulated businesses in healthcare, it’s always been a challenge to harness that customer data and get it to the marketing and analytics tools that require it while following patient privacy laws….until now.

Something as simple as running ads to get more users is simple for an e-commerce of software company to do. But common web analytics and advertising tools collect sensitive user identifiers and healthcare information automatically. Those same tools are not HIPAA compliant.

We provide a layer of data governance to make current web analytics tools HIPAA-compliant. For analytics, our customers can continue getting the insights they need to improve the patient experience. For marketing, Freshpaint safeguards health information while helping our customers promote access to care through popular advertising platforms like Facebook, Google, and others.

In short, we help healthcare marketers promote access to care and safeguard patient privacy at the same time. This is an important, complex problem in a massive market (healthcare is 20% of the US GDP).
Our customers manage their customer data with:

1. Privacy Platform. We help healthcare providers automate their website’s + app’s HIPAA compliance, and safeguard patient data. This is our core product today

2. Future additional product lines! Our core product provides a platform that we're building marketing applications on top of.

We’re fully remote. If you strongly value in-person work, Freshpaint is likely not the best fit for you. Even though we don’t care where you’re located, we only hire within the US. Many of our team is concentrated in various metro areas like SF or NYC. To balance out our remote-ness, we gather the team 2x times per year for offsites. We’re backed by leading investors including Y-Combinator, Intel Capital, and angel investors like the Head of Data from Slack, Head of Data at LinkedIn, and more.

Who we are:

Freshpaint was founded by web analytics veterans who realized how hard it was for highly regulated companies to collect and use customer data in a compliant way. We started as part of Y Combinator’s S19 cohort and have been focused on enabling healthcare companies collect, safeguard, and activate patient data since.

In 2022 the government issued updated guidance around HIPAA, basically making our software a requirement to use for healthcare companies. As a result, we're one of the fastest growing software companies on earth right now.
Our team has deep analytics and growth experience, with all of us coming from high-growth companies like Heap, Pendo, Iterable, Quantum Metric, and Retool. If you value lots of freedom and ownership in your work, interfacing with customers, and working on a product with high customer impact, then Freshpaint is your home.

The Opportunity

Freshpaint seeks a Demand Generation leader to lead our efforts to grow to 100M. We’ve seen significant growth over the last 2 years helping healthcare marketers drive marketing performance while protecting patient privacy. You’ll develop and oversee execution of campaigns that fuel the next stage of our growth. You’ll partner with others in the marketing and sales team to optimize campaign execution. This role will report to the Head of Marketing and lead a team of amazing marketers as employee ~#70 at one of the fastest growing B2B startups. 

In This Role You Will

The main job to be done is to reimagine and scale our pipeline engine to take us from $22M to $100M in the next 24 months.

• Build and execute the demand gen strategies that drive us to $100M through an account oriented strategy that unlocks opportunities with thousands of enterprise logos in our TAM.

• Run campaigns designed to create engagement that drives pipeline through tight partnership with the sales outbound team.

• Be the conductor of the orchestra of campaigns from end to end - ensuring that SDRs, AEs, Demand Gen, Partnerships, & Content are all playing the same tune. 

• Develop segmentation strategies that ensure our GTM teams can effectively penetrate accounts while diversifying our revenue across the healthcare TAM. 

• Act a leader and mentor to a team of amazing marketers focused on digital marketing, ABM, & vertical marketing.

Who you are

• You’ve led Demand Gen at a high growth B2B SaaS startup scaling revenue from ~$10M-$50M and beyond 

• You’ve fully owned the pipeline number as the org scaled

• Proven track record of account based go-to-market strategies—built and executed account-oriented approaches (recognizes that ABM is just a tactic) that quickly won a sizable part of a narrow enterprise logo TAM

• Enterprise demand gen expertise—accustomed to developing marketing strategies and supporting sales strategies for repeatable ≥$100k ACV lands.

• Cross-functional operator with company goals as priority one—seamlessly collaborates with broader marketing team and selling teams to make 1+1 = 10

• Uses data and tech to build a growth machine —fearless when it comes to leveraging tooling and data to create an unfair advantage to win the market.

Perks & Benefits

We take care of our team—here’s a peek at what you get when you join:

• Competitive pay + generous equity (10-year exercise window)

• Fully remote (U.S. only) with a $150/month coworking stipend

• Half-day Fridays, every Friday

• Unlimited PTO—with a required 2-week minimum

• Top-tier health, dental & vision (100% covered for you, 80% for dependents)

• 2 “Treat Yourself” days a year—$100 and a day off, just because

• Generous parental leave

• Epic offsites twice a year (past trips: Greece, Jackson Hole, Cabo, wine country + more)

And more—check out our careers page for the full list.