Lead building and scaling a paid creator network to produce owned, reusable content. Source, vet, negotiate, and manage creator partnerships; structure deals for usage and whitelisting; build dashboards tracking cost and performance; create predictable activation cadence and owned content library to fuel paid and organic channels.
The Head of Creator Partnerships will build and scale a high-performing paid creator network that drives brand awareness and consistently produces on-brand, high-leverage content we can repurpose across organic, paid, and retail channels.
This is not a traditional influencer marketing role.
This is a strategic acquisition role focused on:
- Awareness at scale
- Content ownership
- Performance efficiency
You will architect and manage a creator engine, not send product for free and hope for posts.
Core Responsibilities1. Creator Sourcing & Activation- Continuously identify, vet, and activate creators aligned with our brand voice, ICP, and aesthetic
- Prioritize quality alignment over follower count
- Develop a repeatable sourcing framework
- Build a bench of creators across:
- Wellness
- Midlife women
- ADHD / focus communities
- Fitness & outdoors
- Thoughtful lifestyle
This is not random influencer outreach.
This is curated talent strategy.
Own all partnership deal flow, including:
- Rate negotiation
- Usage rights (organic + paid)
- Whitelisting
- Co-post agreements
- Content licensing windows
Optimize for:
- Low CPV
- Strong reach
- Content ownership
- Efficient cost per asset
You will think like an investor allocating capital, not a coordinator sending emails.
3. Creator Pipeline ManagementDesign and operate the system.
Track:
- Who’s in sourcing
- Who’s negotiating
- Who’s live
- Who’s renewing
- Who’s outperforming
- Who’s being sunset
Build dashboards that show:
- Cost per creator
- Cost per asset
- Cost per view
- Organic reach
- Engagement quality
- Content reuse performance
Turn creator partnerships into an engine, not a campaign.
What This Role Is Not- Not a gifting coordinator
- Not a junior influencer manager
- Not a purely brand partnership / PR role
- Not an affiliate manager
This is awareness + scalable content acquisition.
What Success Looks Like (90 days)- A structured, tiered creator network
- Predictable monthly creator activation cadence
- 5–10 repeat high-performing creator partners
- Owned content library fueling paid + organic
- Measurable reduction in creative production costs
- Strong organic lift from co-posting strategy
RequirementsIdeal Candidate Profile
- 5+ years in influencer / creator partnerships
- Strong negotiation instincts
- Deep understanding of content economics
- Knows how to structure win-win creator deals
- Data-comfortable and commercially minded
- Taste-driven with strong brand intuition
- Operates with urgency and ownership
- You’ve built a creator program from scratch
- You’ve worked in DTC or CPG
- You understand performance marketing creative needs
- You’ve negotiated whitelisting at scale
We believe creator partnerships are not just a marketing channel. They are a modern distribution system for trust. This role will build the trust engine.
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What you need to know about the Charlotte Tech Scene
Ranked among the hottest tech cities in 2024 by CompTIA, Charlotte is quickly cementing its place as a major U.S. tech hub. Home to more than 90,000 tech workers, the city’s ecosystem is primed for continued growth, fueled by billions in annual funding from heavyweights like Microsoft and RevTech Labs, which has created thousands of fintech jobs and made the city a go-to for tech pros looking for their next big opportunity.
Key Facts About Charlotte Tech
- Number of Tech Workers: 90,859; 6.5% of overall workforce (2024 CompTIA survey)
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- Key Industries: Fintech, artificial intelligence, cybersecurity, cloud computing, e-commerce
- Funding Landscape: $3.1 billion in venture capital funding in 2024 (CED)
- Notable Investors: Microsoft, Google, Falfurrias Management Partners, RevTech Labs Foundation
- Research Centers and Universities: University of North Carolina at Charlotte, Northeastern University, North Carolina Research Campus
